New Capsule Toy Miniature Straps from Grounds Launching Soon!
Grounds, a fashion brand known for its innovative designs and unique approach to footwear, is set to release an exciting new product line—a series of capsule toy miniature shoe straps. These collectibles will hit stores starting January 27th, offering fans a way to celebrate their favorite footwear in a fun, new way.
The collection includes six different styles, each modeled after Grounds' iconic outsole known as "MOOPIE." Fans will find a mix of beloved archived designs and original colors created specifically for this capsule toy project. This endeavor not only demonstrates Grounds' commitment to creativity but also caters to collectors and fans excited about the brand's aesthetic.
The miniature straps will be available at capsule toy retailers across the country as well as in all Grounds STORE locations. For just 500 yen (tax included), customers can enjoy the thrill of collecting these miniature versions of their favorite shoes.
In an exciting twist, not only will the miniature straps be launched, but the actual shoes that inspired them will also be for sale at the flagship Grounds stores. Featured will be classic items alongside archival designs from previous seasons. Notably, a unique model developed for this capsule, called "MOOPIE BLOOD PINK / BLOOD," will be available starting January 27th. Here is a sneak peek at some of the shoes set to be sold alongside the straps:
1. MOOPIE PINK STRAWBERRY / STRAWBERRY
- Price: ¥35,200 (tax included)
- Sizes: 22cm - 26cm
- Release Date: January 27th
2. MOOPIE BLOOD PINK / BLOOD
- Price: ¥35,200 (tax included)
- Sizes: 22cm - 26cm
- Release Date: January 27th
3. MOOPIE FAM PINK GRADATION / CLEAR
- Price: ¥47,300 (tax included)
- Sizes: 22cm - 26cm
- Release Date: March (expected)
4. MOOPIE MARY JANE CAMEL / CAMEL
- Price: ¥39,600 (tax included)
- Sizes: 22cm - 26cm
- Release Date: January 27th
5. MOOPIE MARY JANE ICE GRAY / ICE GRAY
- Price: ¥39,600 (tax included)
- Sizes: 22cm - 26cm
- Release Date: Available now
6. MOOPIE MARY JANE SKY PINK / CLEAR AURORA
- Price: ¥39,600 (tax included)
- Sizes: 22cm - 26cm
- Release Date: January 27th
Grounds is built on the concept of "LEAP GRAVITY," which emphasizes modifying the relationship between humans and gravity through footwear. Their designs center on the crucial interaction between the outsole and the ground, inspiring a redefinition of how footwear can be conceptualized. Starting from Spring/Summer 2025, Grounds will also present its collections at Paris Fashion Week, marking a significant step in their expansion.
With four flagship stores in Japan and partnerships with 145 retailers across 22 countries, Grounds has made strides in providing innovative fashion choices. The brand reaches over 100 countries worldwide through direct-to-consumer sales and international e-commerce, ensuring that their unique vision is shared globally.
Founded in March 2019, FOOLS Co., Ltd., the parent company of Grounds, aims to redefine fashion through innovative offerings, focusing on providing customers with new, exciting options in a rapidly evolving industry.
The collection includes six different styles, each modeled after Grounds' iconic outsole known as "MOOPIE." Fans will find a mix of beloved archived designs and original colors created specifically for this capsule toy project. This endeavor not only demonstrates Grounds' commitment to creativity but also caters to collectors and fans excited about the brand's aesthetic.
The miniature straps will be available at capsule toy retailers across the country as well as in all Grounds STORE locations. For just 500 yen (tax included), customers can enjoy the thrill of collecting these miniature versions of their favorite shoes.
In an exciting twist, not only will the miniature straps be launched, but the actual shoes that inspired them will also be for sale at the flagship Grounds stores. Featured will be classic items alongside archival designs from previous seasons. Notably, a unique model developed for this capsule, called "MOOPIE BLOOD PINK / BLOOD," will be available starting January 27th. Here is a sneak peek at some of the shoes set to be sold alongside the straps:
1. MOOPIE PINK STRAWBERRY / STRAWBERRY
- Price: ¥35,200 (tax included)
- Sizes: 22cm - 26cm
- Release Date: January 27th
2. MOOPIE BLOOD PINK / BLOOD
- Price: ¥35,200 (tax included)
- Sizes: 22cm - 26cm
- Release Date: January 27th
3. MOOPIE FAM PINK GRADATION / CLEAR
- Price: ¥47,300 (tax included)
- Sizes: 22cm - 26cm
- Release Date: March (expected)
4. MOOPIE MARY JANE CAMEL / CAMEL
- Price: ¥39,600 (tax included)
- Sizes: 22cm - 26cm
- Release Date: January 27th
5. MOOPIE MARY JANE ICE GRAY / ICE GRAY
- Price: ¥39,600 (tax included)
- Sizes: 22cm - 26cm
- Release Date: Available now
6. MOOPIE MARY JANE SKY PINK / CLEAR AURORA
- Price: ¥39,600 (tax included)
- Sizes: 22cm - 26cm
- Release Date: January 27th
Grounds is built on the concept of "LEAP GRAVITY," which emphasizes modifying the relationship between humans and gravity through footwear. Their designs center on the crucial interaction between the outsole and the ground, inspiring a redefinition of how footwear can be conceptualized. Starting from Spring/Summer 2025, Grounds will also present its collections at Paris Fashion Week, marking a significant step in their expansion.
With four flagship stores in Japan and partnerships with 145 retailers across 22 countries, Grounds has made strides in providing innovative fashion choices. The brand reaches over 100 countries worldwide through direct-to-consumer sales and international e-commerce, ensuring that their unique vision is shared globally.
Founded in March 2019, FOOLS Co., Ltd., the parent company of Grounds, aims to redefine fashion through innovative offerings, focusing on providing customers with new, exciting options in a rapidly evolving industry.
Topics Consumer Products & Retail）
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