#Japan #Tokyo #Matsukiyo LAB #Supup #Supplement Bar

Matsukiyo LAB's Supplement Bar Transforms into Supup

On February 26, Matsukiyo LAB, a branch of Matsukiyo Cocokara & Company, launched its rebranded supplement service, Supup. This innovative rebranding aims to create a seamless experience for customers by allowing them to order custom-made supplements online, expanding access beyond the 33 physical stores across Japan.

Vision Behind Supup

The vision behind Supup, derived from "Sup" (supplement) and "Up" (update), focuses on revolutionizing daily health practices. Matsukiyo LAB has identified a growing trend: supplements are increasingly seen not as a luxury, but a necessary part of daily life. With this in mind, Supup caters to the needs of health-conscious individuals who seek convenience and personalization in their supplement intake.

Custom-Made Supplements by Nutritionists

At Supup, professional dietitians conduct thorough consultations to identify nutrient deficiencies and lifestyle habits of each customer. Through these consultations, customers can receive tailored supplement packs designed to boost their health. With thousands of potential combinations—approximately 4 million options—everyone can find the right mix for their health goals.

In a time when health awareness is on the rise, Supup's online service allows users to conveniently obtain recommendations and purchase supplements without stepping out of their homes.

Key Features of Supup

• - Expert Guidance: Each supplement solution is overseen by certified nutritionists, who assess customer lifestyles to propose a personalized supplement plan.
• - Convenient Access: Customers can either visit one of the 33 stores for a face-to-face consultation or opt for an online service that offers the complete shopping experience using their smartphones or computers.
• - Easy and Flexible: The supplements come individually packaged for easy consumption, whether at home or on the go. Customers can start with as little as one day’s worth of supplements or a week’s supply online, thus easing them into a healthy habit.

Tailored Supplement Recommendations

Supup's QR service provides specific supplement suggestions based on different wellness goals:

• - For glowing skin: A mix focusing on vitamins, placental extract, and collagen, costing around 100 yen daily for two types.
• - To alleviate eye strain and fatigue: Includes lutein and coenzyme Q10, estimated at 200 yen daily for three types.
• - For balanced diets and body shape: Combines B vitamins and other nutrients for about 150 yen a day for three types.
• - For women's unique health needs: Features ingredients like theanine and iron, costing approximately 200 yen per day for four types.

These combinations provide affordable, daily wellness solutions for as low as 100 yen each day, which can be personally tailored to align with individual lifestyles, making it a perfect fit for everyone on their health journey.

How to Use Supup

In-Store Process

1. Consultation with Nutritionists: Visit a local Matsukiyo LAB store where a nutritionist will assess your dietary habits in about 10 minutes.
2. Personalized Recommendations: Based on your consultation, the nutritionist will propose tailored supplements suited to your health needs.
3. Pick Up Your Order: Once the supplements are packed, customers can pick them up at the store.

Online Process

1. Online Consultation: Access the service via computer or smartphone to fill out a nutrition form about your habits, also taking about 10 minutes.
2. Get Recommendations: You will receive tailored supplement suggestions based on your input.
3. Order and Delivery: After confirmation, order your supplements, which will be delivered straight to your home.

Key Service Information

• - Service Name: Supup
• - Launch Date: February 26, 2026
• - Products Offered: 32 different supplements available through matsukiyo LAB
• - Cost: Starting from around 100 yen per day
• - Availability: Both in-store and online through Matsukiyo LAB locations

To explore this exciting new service and embark on your health journey with Supup, visit the official Matsukiyo website or call their customer service hotline.