Identiv to Debut Groundbreaking Smart Packaging Solutions at Upcoming AIPIA Congress 2025 in Amsterdam

Identiv Showcases Smart Packaging Innovations at AIPIA Congress 2025

Identiv, Inc., a prominent player in the RFID and BLE-enabled Internet of Things (IoT) domain, is set to showcase its cutting-edge smart packaging solutions during the AIPIA AWA Smart Packaging World Congress 2025. This esteemed event will take place in Amsterdam on June 23-24.

As the global leader in smart packaging, Identiv is introducing its latest offerings specifically designed for Digital Product Passports (DPPs) and enhanced supply chain intelligence. These innovative solutions leverage advanced Near Field Communication (NFC) and Bluetooth Low Energy (BLE) technologies, empowering brands to monitor product origins with greater efficiency while addressing sustainability goals.

Event Highlights and Demonstrations

This year’s AIPIA AWA Smart Packaging World Congress will gather industry innovators, technology experts, and global brand representatives to delve into the transformative impact of smart packaging. At its booth, Identiv will host an engaging “Build Your Own DPP” demonstration in collaboration with Narravero, a leading DPP SaaS provider. This interactive session aims to enlighten participants about the basic elements of DPPs, illustrating how swiftly and casually these technologies can be integrated into their systems.

Moreover, Identiv will co-host a specialized panel discussion, featuring vital industry collaborators like STMicroelectronics, AmbAI, NFC Forum, and Tag-N-Trac. This discussion will focus on the vital integration of smart packaging with Digital Product Passports, exploring the future of packaging innovations and the traceability challenges faced across global supply chains.

Commitment to Innovation and Sustainability

Klaus Simonmeyer, Vice President at Identiv, expressed enthusiasm regarding their participation, stating, “We are excited to present alongside our partners at World Congress 2025. Smart Packaging and DPPs are essential tools being adopted globally for enhanced supply chain visibility and operational efficiencies.” Identiv is determined to lead in developing scalable IoT solutions that underpin both smart packaging and DPP initiatives.

Narravero’s CEO, Thomas Rödding, commented on the growing significance of Digital Product Passports in today’s market. He remarked that “the Digital Product Passport is becoming the industry standard for smart, sustainable products, facilitating easy access to crucial information about materials, sustainability, repair, and recycling.” For businesses aiming to implement these transformative practices, collaboration with industry leaders like Identiv is indispensable.

Identiv is renowned for its role in pioneering smart packaging solutions tailored for DPP implementation. Their offerings include advanced NFC- and BLE-enabled inlays, tags, and labels, which bestow physical products with digital identities. This integration leads to comprehensive visibility across supply chains, enabling brands and consumers to engage over vital information related to product origins, material compositions, and environmental impacts.

The company’s active participation in the AIPIA AWA Smart Packaging World Congress signifies its commitment to propelling innovations in smart packaging technologies and Digital Product Passports, while also fostering collaborative solutions to meet urgent industry challenges.

Eef de Ferrante, Managing Director of AIPIA, recognized Identiv’s innovative edge, stating, “Identiv is at the forefront of active and intelligent packaging innovations. We are thrilled to have them take center stage this year with their groundbreaking solutions for digital product passports and supply chain intelligence.”

To discover more about Identiv’s intelligent packaging solutions or to schedule a visit to their booth during the AIPIA AWA Smart Packaging World Congress 2025, interested parties are encouraged to reach out to Klaus Simonmeyer via email at [email protected].

About Identiv

Identiv is dedicated to creating secure, interconnected environments by employing RFID- and BLE-enabled IoT solutions that transform physical objects into digital identities. Their applications extend across various sectors, enhancing interconnectivity for businesses while supporting sustainable practices globally. With more than 1.5 billion applications deployed worldwide, Identiv fosters innovation across healthcare, consumer electronics, luxury goods, smart packaging, and beyond.

For additional information, visit identiv.com.