Meiji Ice Cream's Cookie Vanilla Flavor Returns as a Semi-Annual Standard Product

The Return of a Beloved Flavor

As the seasons shift and the warmth of summer begins to fade, a delightful treat is making a comeback. Meiji Co., Ltd., under the leadership of President Bunjiro Yao, announces the reintroduction of the highly sought-after "Meiji Essel Super Cup Cookie Vanilla." Set to hit shelves on September 1, 2025, this flavor has become a cherished staple among ice cream lovers over the years.

A Flavor That Stands the Test of Time

First introduced in 2008, Cookie Vanilla has experienced a staggering 11 releases. Its immense popularity has paved the way for its new status as a semi-annual standard product. Fans of Meiji's innovative ice cream can now look forward to enjoying this exquisite flavor on a regular basis.

History tells the tale of how a simple combination can create something extraordinary. This ice cream flavor features a smooth vanilla base infused with rich milk and delightful cocoa cookies that provide a satisfying texture that perfectly complements the creaminess.

What Makes It Unique?

The elegance of Cookie Vanilla lies in its thoughtful design. The vanilla-infused ice cream offers a luxurious yet refreshing taste, making it a perfect treat for any time of year. Not only does it boast a rich and aromatic vanilla flavor, but it also has a pleasingly light finish that beckons you for scoop after scoop. The cocoa cookies, meanwhile, add a unique textural element, enriching the experience and providing a deliciously enjoyable crunch with every bite.

Expanding the Flavor Range

The announcement of the Cookie Vanilla flavor's return is part of a broader strategy by Meiji to diversify their ice cream offerings. The "Meiji Essel Super Cup" brand already includes fan-favorite flavors like "Ultra Vanilla," "Matcha," and "Chocolate Cookie." With the introduction of semi-annual flavors, Meiji aims to enhance the joy of ice cream enthusiasts by offering even more choices throughout the year.

Additionally, the Cookie Vanilla's re-launch is a response to frequent requests from fans who have long desired its return, solidifying its place in the hearts of consumers. Meiji understands the importance of variety in catering to different tastes, and this strategy is set to fuel the brand's growth while promoting enjoyment and satisfaction among their customers.

Committed to Quality and Health

Meiji's mission with the re-release of the Cookie Vanilla flavor is not merely about sales; it's about enhancing the quality and joy of daily life for their consumers. By continuously expanding the flavor selection, they aim to contribute positively to the well-being of their customers, ensuring that each scoop not only delights the palate but also brings a smile.

So mark your calendars for the exciting return of "Meiji Essel Super Cup Cookie Vanilla" on September 1, 2025. It promises to be a flavor that stands out among the rest, encapsulating the essence of what makes Meiji ice cream so beloved.