#None #Hyperquake #Jose Gorbea #Branding Expert

Hyperquake Welcomes Jose 'Pepe' Gorbea

CINCINNATI and BARCELONA, Spain - Hyperquake, known for its independent creative strategies and branding expertise, is excited to announce the recent appointment of Jose 'Pepe' Gorbea as the new Vice President of International Growth and Development. This significant addition to the team was confirmed by Hyperquake's CEO, Colin Crotty, highlighting the agency's commitment to expanding its global reach.

With nearly 30 years of experience in sectors spanning applied creativity, marketing, and technology, Gorbea brings a wealth of knowledge and enthusiasm to his new role. Known for his passion for sustainable practices and brand revitalization, he has an impressive background that includes leading significant global marketing ventures at renowned organizations like HP, Bimbo, and Kraft Foods.

Gorbea originally joined HP in 2017 as the Head of Graphics Brand Innovation. His journey since has been marked by a transformative approach, demonstrating that consumer-centric campaigns yield superb results for businesses. His innovative abilities have guided numerous brands towards success through a well-crafted consumer co-creation framework, enhancing sustainable behaviors.

Throughout his career, Gorbea has been integral in driving brand strategies and marketing innovation. His experience covers various sectors, allowing him to deliver consistently strong marketing efforts across both large-scale companies and niche markets. Noteworthy projects he has contributed to include Hershey’s #HerShe campaign, Nescafe's New Year's Resolutions, and numerous others that exemplify effective storytelling and brand engagement.

CEO Colin Crotty expressed confidence in Gorbea's capabilities, stating, “Pepe quickly recognized the inherent value in our creative platform and the need for global expansion. His unique perspective will be invaluable in navigating our clients' challenges while fostering a culture of humility, intelligence, and respect.”

Hyperquake has seen remarkable growth, reporting over 40% in year-over-year expansion. This growth trajectory underscores the necessity for Gorbea's leadership as the organization seeks to broaden its horizons internationally.

In addition to his advanced role at Hyperquake, Gorbea is a distinguished member of DAD's Impact Council and judges for the WARC Marketing Effectiveness Awards. He also teaches at ESADE Business School in a forward-thinking program called StoryMaking 4 Good, which aims to blend business with purpose, reflecting his dedication to creating positive societal impacts.

For Gorbea, joining Hyperquake feels like coming full circle. “My career has always revolved around the power of human-centered creativity. This journey is about doing business while contributing positively to the community,” he said.

His enthusiasm not only lies in marketing but also in the thrilling potential of collaborations, emphasizing a people-centric approach in today’s bustling market environment.

Crotty and Gorbea's partnership, initially established by Jim Stengel - a well-known figure in marketing circles - signifies the powerful synergy that strong leadership can create. “Meeting Colin revealed to me the potential for meaningful partnerships that emphasize purpose and human connection,” Gorbea added. His initial project with Hyperquake was to humanize the Manpower brand, and the success of that venture lays the foundation for future collaborations aimed at marketing transformation.

As Gorbea embarks on this new adventure with Hyperquake, the agency looks forward to leveraging his extensive experience to guide clients through necessary brand evolutions, particularly in an increasingly AI-driven landscape. His commitment to humanizing brands ensures that Hyperquake is not just a marketing agency but a pivotal player in reshaping the industry towards a more conscientious approach.

For more information about Hyperquake and its innovative services, visit Hyperquake's website.