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Microban International Unveils H2O Shield: A New Era in Water-Repellent Textiles

In an exciting development for consumers and manufacturers alike, Microban International has announced the launch of H2O Shield, a pioneering portfolio of water-repellent textile technologies free from harmful chemicals such as PFAS (Per- and Polyfluoroalkyl Substances). This innovative solution responds to the increasing demand for sustainable and effective textile treatments aimed at improving consumer safety and environmental health.

Microban International, recognized as a leader in product protection solutions, is taking a significant step beyond its well-established antimicrobial and odor control products by introducing H2O Shield. This new line not only promotes superior water resistance but also addresses common textile challenges, such as chalking marks on fabrics and seam slippage.

Understanding H2O Shield Technology

H2O Shield has been developed to meet the needs of brands looking to eliminate PFAS from their products, especially those known for their potential health risks and environmental persistence. The technology has demonstrated impressive water repellency performance, scoring 80 or above on the AATCC TM22 spray repellency test, making it a formidable choice for a variety of textile applications.

The H2O Shield lineup offers four distinct performance options tailored to meet specific aesthetic and functional requirements for manufacturers:

• - WR1000: Ideal for general water repellency in low-contact applications like shower curtains, awnings, and tents.
• - WR1001: Optimized for moisture transport in activewear, providing sweat resistance in jackets and sports clothing.
• - WR1002: Specifically engineered for dark fabrics, eliminating issues with chalking and color fading seen in hiking apparel and gloves.
• - WR1003: Reduces seam slippage, perfect for items like backpacks and tents that undergo significant stress.

Additionally, for textiles that are conventionally hard to treat, Microban provides a pre-treatment option, known as WR-P. This solution enhances fabric compatibility, reduces the dosage of the water-repellent agent by 15-20%, and increases the wash durability of the treatment. H2O Shield's remarkable performance ensures longevity, with efficacy remaining intact even after more than 20 household washes.

Integration and Custom Solutions

H2O Shield is designed to seamlessly integrate with other Microban technologies, enhancing its effect with antimicrobial and odor control solutions. Michael Ruby, President of Microban International, highlights the company’s commitment to collaboration:

“Microban provides a unique turnkey support structure that aids our partners in combining finishing technologies while ensuring compliance with regulations and compatibility. Our partners can also leverage our technical and testing support alongside our trusted brand names.”

This collaborative approach empowers brands to deliver multifunctional textile solutions that protect and extend the lifespan of fabric products while meeting consumer demands for sustainability and performance.

The Future of Textile Treatments

As an innovative frontrunner in the textile treatment industry, Microban is committed to continually advancing technologies that address both consumer needs and environmental responsibilities. By phasing out harmful PFAS chemicals, H2O Shield not only serves fabric manufacturers but also contributes towards a more sustainable future, ensuring products that are better for the environment and safer for consumers.

To learn more about H2O Shield and how it can benefit your textile products, visit Microban’s website.

About Microban International

Part of Barr Brands International, Microban International is home to some of the most trusted global brands in antimicrobial, odor control, and disinfection solutions, including Microban® and Ultra-Fresh®. As a market leader with over 100 years of innovation, the company continues to drive the industry forward, enhancing consumer and commercial products with proactive and effective solutions. Headquartered in North Carolina, Microban operates across North America, Europe, and the Asia-Pacific region. For more information, visit Microban's official website.