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25 Years of Commitment to Child Passenger Safety

In a remarkable milestone, Safe Kids Worldwide® and State Farm® have joined forces to celebrate 25 years dedicated to advancing child passenger safety. This partnership has spearheaded numerous initiatives aimed at ensuring that children are safe while traveling in vehicles, which is crucial for their protection. From car seat safety checks to educational programs, this collaboration has made a significant impact across the country, empowering families with vital safety knowledge and resources.

A Day of Action

On October 23, 2025, the celebration officially commenced with a Day of Action held in nine cities, including Murfreesboro (TN), Shelton (WA), Atlanta (GA), and Phoenix (AZ). These events were designed to provide essential car seat checkup services directly to communities, ensuring that every family has access to the tools needed for safe transportation. This initiative highlights the importance of community engagement in promoting safety standards and practices.

Torine Creppy, president of Safe Kids Worldwide, emphasized the importance of their long-standing collaboration with State Farm. "We are celebrating 25 years of a wonderful partnership, who have been incredible leaders in keeping kids safe from the car seat to the driver's seat," she stated. This sentiment resonates throughout their various campaigns and initiatives, marking a commitment that has continually evolved to address the needs of families across the nation.

The Evolution of Safety Programs

Since the inception of their partnership in 1996, State Farm has played a crucial role in advancing child passenger safety through research, educational programs, and community outreach. Through their efforts, they have transformed child safety regulations and practices, ensuring that children have the best possible protection when traveling in vehicles. Notable achievements include:

• - Pioneering Research: In 1996, State Farm began supporting crucial research that has led to major advancements in child passenger safety.
• - Technician Certification Program: Since 2005, State Farm has been a significant sponsor of Safe Kids' National Child Passenger Safety Technician Certification program, helping to train over 230,000 certified technicians, who play an important role in educating families.
• - Good Neighbor Car Seat Safety Program: Launched in 2023, this program expands education and resources to families on a national scale, reinforcing the commitment to safety and support.

Commitment to Safety

State Farm's dedication to enhancing child passenger safety is evident not only through their ongoing programs but also through their advocacy and commitment to community support. Rasheed Merritt, assistant vice president of State Farm Corporate Responsibility, expressed pride in the partnership, stating, "Together, we've made great progress helping educate parents, raising awareness, and providing resources that save lives."

As they reflect on the past 25 years, both organizations are looking ahead to the future, emphasizing their determination to adapt programs to continue reaching families wherever they are. Their commitment to building a safety-conscious culture in communities is more vital now than ever in order to protect children on the road.

A Call to Action

Families are encouraged to participate in local Good Neighbor Car Seat Safety events to learn more about safe travel for children. Whether through providing resources or hands-on assistance, Safe Kids Worldwide and State Farm are dedicated to partnering with communities to further enhance child passenger safety. As we move forward, it's essential to recognize the importance of these initiatives and support efforts that contribute to the safety of every child traveling on the roads.

The partnership between Safe Kids Worldwide and State Farm stands as a powerful example of how collaboration can lead to meaningful change in child safety. By investing in education and resources, they continue to set a higher standard for child passenger safety, ensuring that future generations travel safely and securely.