KAGATOBI Highball: A Refreshing New Beverage
In the world of Japanese beverages, a novel introduction has emerged from the distinguished brewery, Fukumiya Co., Ltd., based in Kanazawa, Ishikawa Prefecture. The company has unveiled the
KAGATOBI Highball, a thrilling blend of its renowned KAGATOBI sake mixed with sparkling water and premium domestic lemon juice, packaged in a convenient 270mL can. This new offering aims to cater to a diverse audience, ranging from sake newcomers to those seeking the perfect gift.
The Unique Taste Experience
The KAGATOBI Highball is a fresh take on the traditional highball, combining the crispness of sparkling water with the rich, clean taste of dry sake. This product boasts an alcohol volume of just 5%, appealing to light drinkers and those who prefer lower-alcohol options. The carefully selected ingredients include the
hyakunen-sui—natural water sourced from over 150 meters below ground, along with high-quality domestic rice used for brewing the original KAGATOBI sake. The result is a sparkling beverage that is not only refreshing but also complex, providing a gentle yet invigorating experience that harmonizes beautifully with a variety of foods.
Distinctive Design
The packaging for KAGATOBI Highball showcases an eye-catching logo with playful alphabet characters overlaid on a background featuring a traditional thunder pattern that symbolizes KAGATOBI. The sophisticated black, white, and silver color scheme coupled with manga-inspired framing gives it a wonderfully modern appeal. Notably, the design includes a traditional emblem associated with Kaga fire-fighters, the historical protectors of the Kaga domain, reinforcing the rich heritage of this brand.
Target Audience
KAGATOBI Highball is specifically crafted for Japanese sake beginners, enthusiasts seeking easily enjoyable low-alcohol beverages, and highball lovers. As it seeks to penetrate the souvenir market, it serves as an excellent choice for anyone wanting to share a piece of Japan's beverage culture with friends and family.
About KAGATOBI
Launched in 1992, KAGATOBI has always embodied a spirit of ‘iki’ (translating to chic or stylish), known for its precise craftsmanship that highlights the distinctiveness of sake. The brand's name originates from the
Kaga firefighters of the Edo period, who were celebrated for their bravery and craftsmanship. The first Japanese play featuring the KAGATOBI group,
Meikura Nagaya Ume Kagatobi, reflects their spirited persona, further enhancing the brand's cultural significance.
Product Features
Product Name: KAGATOBI Highball
Category: Liqueur (Carbonated)
Ingredients: Sake (manufactured in Ishikawa), starch hydrolysate, lemon juice (domestically sourced), carbon dioxide
Alcohol Content: 5%
Served: On the rocks or chilled
Flavor Profile: This drink combines the light, sharp taste of dry pure rice sake and Japanese lemon juice for a refreshing and aromatic sparkler.
Availability and Pricing
The KAGATOBI Highball will be officially available from July 15, 2025, in the four prefectures of Hokuriku, with a nationwide release following on August 5. The suggested retail price is 352 yen (including tax). Interested customers can find this drink at select liquor stores, Fukumiya’s own sales outlets, and online.
In conclusion, the KAGATOBI Highball promises to redefine the highball category with its unique blend of ingredients, modern design, and rich cultural background. This refreshing beverage is set to delight a wide array of consumers, showcasing the evolving landscape of Japanese alcoholic drinks.