#USA #Grand Rapids #MarketAI #Catalyst IQ #Advance Automotive

Catalyst IQ: A New Era for Automotive Marketing

In a significant move that promises to reshape the automotive marketing landscape, Advance Automotive, a division of Advance Local, has announced the launch of Catalyst IQ, a pioneering marketing technology company. This initiative, set to officially debut on January 7, 2026, amalgamates the talents and resources of four leading companies under the Advance Automotive umbrella: Adpearance, Fox Dealer, Search Optics, and ZeroSum. Together, these firms currently serve 1,300 Tier 3 customers, making Catalyst IQ a significant player in the automotive sector.

The primary goal of Catalyst IQ is to offer advanced digital marketing solutions powered by real-time data, artificial intelligence, and human expertise. This unique approach will cater to both regional automotive associations and Original Equipment Manufacturers (OEMs) by providing them with cutting-edge strategies tailored to the dynamic nature of the automotive market.

What Makes Catalyst IQ Stand Out?

Catalyst IQ aims to revolutionize how automotive dealers approach digital marketing by integrating key strengths from each of its founding firms:

• - Adpearance contributes comprehensive digital marketing expertise alongside superior tracking capabilities and integrated Search Engine Optimization (SEO) strategies.
• - Fox Dealer excels in enterprise-level website development, featuring rapid deployment solutions and its powerful lead capture platform, Fox Engage.
• - Search Optics brings scalable, AI-driven marketing solutions, thereby enhancing SEO and Audience Engagement Optimization (AEO).
• - ZeroSum enhances Catalyst IQ's offering through advanced data science applications and predictive modeling for automotive market intelligence.

According to Andy Lobred, President of Advance Automotive and Catalyst IQ, “Catalyst IQ will empower automotive dealers with smarter, quicker, and more comprehensive digital marketing solutions.” He further elaborated, “The automotive intelligence landscape is continuously evolving. Over the past decade, we have refined our understanding of automotive data. With Catalyst IQ, we will not only keep pace with this innovation but will also position our clients as leaders in the field.”

The Power Behind Catalyst IQ: MarketAI®

The driving force behind Catalyst IQ's innovative edge is its proprietary intelligence engine, MarketAI. Since its inception in 2014, MarketAI has tracked nearly 20,000 franchise dealers and 99% of independent dealerships nationwide, resulting in the indexing of over 1.5 billion Vehicle Detail Pages. This extensive database equips Catalyst IQ with unparalleled visibility into market trends and dynamics.

MarketAI is described by Lobred as