#Thai Airways #Bangkok #IBS Software #iLoyal

Thai Airways Embraces Digital Loyalty Transformation

In a significant move towards digital innovation, Thai Airways International Public Company Limited has officially partnered with IBS Software to implement the iLoyal platform, marking a notable enhancement in its Royal Orchid Plus loyalty program. This strategic investment aims to modernize the program by providing a more personalized and rewarding experience for members.

The digital transformation strategy revolves around the deployment of IBS Software's advanced iLoyal platform, which is designed to deliver connected touchpoints along the travel journey of Royal Orchid Plus members. With this new system, Thai Airways will be able to ensure that their loyalty program remains future-ready, offering seamless digital interactions that align with the modern travel expectations of their customers.

At the core of the iLoyal platform’s capabilities is its advanced AI and data-driven functions. These features will empower Thai Airways to enhance member engagement throughout the customer lifecycle effectively. Furthermore, it allows for the design of targeted promotions, thereby expanding the opportunities for members far beyond conventional rewards programs. The open architecture of iLoyal also means that there are opportunities for integration with various partners across sectors such as banking, retail, hospitality, and lifestyle, maximizing the benefits for Royal Orchid Plus members.

Marcus Puffer, Head of Loyalty Solutions at IBS Software, emphasized the importance of loyalty in cultivating meaningful relationships with customers. He stated, "With iLoyal, we will help future-proof Royal Orchid Plus, enabling Thai Airways to deliver the digital-first experiences today's travellers expect." This reflects a broader trend as loyalty expectations evolve across the Asia-Pacific (APAC) region, and Thai Airways' choice of IBS Software showcases a commitment to transforming airlines into digital retailers.

The significance of this transition is further highlighted by Kittiphong Sansomboon, Chief Commercial Officer at Thai Airways. He noted that strengthening the loyalty program serves as a key priority, with this investment being a major stride in their digital transformation journey. The focus, branded as