#Japan #Tokyo #Matsusaka Beef #Hitokuchi Okowa #JuTokuan

Celebrating a Culinary Icon: Hitokuchi Okowa Matsusaka Beef

In the bustling environment of Haneda Airport, one culinary delight has captured the hearts of travelers for 15 years: the Hitokuchi Okowa Matsusaka Beef. Produced by JuTokuan, a company specializing in okowa for over 45 years, this signature dish has evolved dramatically to mark its anniversary. Scheduled for relaunch on April 25, 2025, the enhanced Hitokuchi Okowa Matsusaka Beef promises to tantalize taste buds with a refreshed look and gourmet ingredients.

Originally introduced in 2025, the Hitokuchi Okowa Matsusaka Beef has sold nearly 7 million units, showcasing its immense popularity among travelers. The recent upgrade replaces the former use of ground Matsusaka beef meatballs with generous slabs of the beef itself, seasoned to perfection with a sweet and savory Sukiyaki-inspired marinade. This rich flavor infusion is then beautifully sealed within a portion of exquisitely cooked okowa, ensuring each bite is a delicious journey through flavor.

But what truly sets Hitokuchi Okowa apart is its meticulously crafted, portion-sized packaging. Perfectly portable, these bite-sized servings allow travelers to enjoy the noble flavors of Matsusaka beef without any mess, whether on the go within the airport or enjoying a meal at cruising altitude. The convenience factor makes it a popular choice for in-flight dining, as sharing becomes a delightful experience.

As part of the 15th-anniversary celebration, the packaging has also undergone a vibrant transformation. Enhanced with colorful designs that evoke a sense of travel and adventure, the new look of Hitokuchi Okowa Matsusaka Beef is designed to warm the hearts of travelers the moment they lay eyes on it. This playful packaging isn't just about aesthetics; it amplifies the anticipation of enjoying a delicious meal while on a journey. This anniversary marks a commitment to enhancing the travel experience for food lovers everywhere.

Availability at Haneda Airport

Travelers can find the newly designed Hitokuchi Okowa Matsusaka Beef at various locations in Haneda Airport as of April 2025:

• - Terminal 1

- 2F: Soraben Workshop, Lunch Box Shop
- 1F: Travel Isle
- Gate Area: Pier 5, Pier 7

• - Terminal 2

- 2F: Soraben Workshop, Arts Deli, Smile Tokyo
- Gate Area: 1st Seaside

About JuTokuan

Founded on December 26, 1979, as a specialty store for seasonal okowa, JuTokuan has evolved significantly over its more than four decades of operation. After initially introducing its products in department stores, JuTokuan has established its reputation in Haneda Airport with its flagship item, Hitokuchi Okowa. The company is dedicated to making this traditional element of Japanese cuisine accessible and enjoyable, constantly innovating to meet diverse customer needs, including frozen version offerings.

JuTokuan also responds to various demands, including special orders through its partnerships with women's magazines and corporate catering services.

• - Headquarters: 1-19-5 Kamimeguro, Meguro-ku, Tokyo
• - Business Details: Manufacturing and sales of okowa
• - Official Website: JuTokuan

In conclusion, the refreshed Hitokuchi Okowa Matsusaka Beef stands as a testament to culinary innovation and passion for excellence, ensuring that every bite is not just a meal, but an experience worth sharing. Perfect for your next journey, make sure to bring this delicious treat along as you explore new destinations.