#Japan #Skincare #Tokyo #ANUA #toner pads

The Rise of Toner Pads in Japanese Skincare

In recent years, toner pads have become an essential part of skincare routines in South Korea, and now it seems they are starting to catch on in Japan. A recent survey by The Founders' brand Anua analyzed the attitudes of young Japanese women in their 20s towards toner pads, uncovering interesting insights about their usage and perceptions.

Survey Overview

The survey, conducted from August 19 to August 20, 2025, included 1,006 participants who were familiar with toner pads. Here are some key findings:

• - Over 70% of respondents knew about toner pads, yet only about 40% actively used them.
• - More than 60% of users preferred to apply toner pads in the morning, utilizing them for various skincare purposes before makeup.
• - The top methods of use included prepping the skin for makeup, replacing cleansing toners, and providing cooling care.
• - Users anticipated benefits primarily in calming and moisturizing their skin.
• - Over 70% acknowledged that toner pads provided convenience and efficiency in their routines, confirming their role in saving time on skincare.

Understanding Your Skincare Routine

Many people rush through morning skincare routines, often cutting corners. Our survey revealed noteworthy differences in how much time women spend on their skincare based on their usage of toner pads. Those regularly using toner pads tended to invest more time in their skincare rituals, suggesting a higher level of engagement with their beauty routines.

In contrast, non-users expressed a preference for quick skincare, often completing their routines in under 10 minutes. It highlighted the gap in perception regarding the time needed for proper skincare and the benefits of integrating toner pads into daily rituals.

Toner Pads Usage Trends

The survey indicated that users primarily applied toner pads in the morning, with almost 46% of them doing so during their morning routine. The most popular uses were:
1. Makeup Prepping: 44.9% use toner pads to prepare the skin before makeup application.
2. Cleansing Replacement: 43.3% replace regular cleansing toners with toner pads.
3. Cooling Effects: 32.5% employ toner pads for cooling care during warmer months.

This reflects a significant growing trend towards seeking efficiency and multi-purpose products in skincare. The cooling effect of toner pads can also be particularly beneficial for makeup application during the hot summer months, helping to achieve a flawless finish by reducing excess oil and revitalizing the skin.

Benefits Users Expect

When asked what benefits they expect from toner pads, a majority cited:

• - Calming effects: 41.9%
• - Moisturizing properties: 41.8%
• - Pore care: 36.6%

The findings emphasize the desire for products that not only ease and streamline skincare but also enhance skin condition effectively. Users have reported significant improvements in their skin's texture, makeup application, and overall appearance when incorporating toner pads into their routines.

The Convenience Factor

An overwhelming 70% of respondents appreciate that toner pads significantly shorten their skincare time. The ability to use a single product for multiple purposes—cleansing, moisturizing, and prepping the skin—highlights why toner pads are becoming such a hit among busy young women.

Despite the positive feedback, there's still a notable segment of users who do not regularly incorporate toner pads. For these individuals, cost and uncertainty about efficacy appear to be barriers. Awareness and clarity about the benefits of toner pads and overcoming misconceptions surrounding their use will be crucial for encouraging wider adoption.

Conclusion: Embracing Toner Pads

In summary, the survey conducted by Anua highlights a promising upward trend in the use of toner pads among young women in Japan. While many recognize their advantages, only a fraction integrates them into their daily routines. Their appeal lies in the time-saving and efficiency they offer, aligning perfectly with the demands of modern life.

For those still yet to try toner pads, the findings suggest exploring these products could be beneficial for enhancing skincare rituals. With multiple functions and a focus on usability, toner pads may well be the future of simplified skincare in Japan—for those seeking a quick, effective, and reliable solution to their skincare needs.

Product Spotlight: Anua’s 8 Hyaluronic Acid Catechin Calming Pads

Anua offers a variety of toner pads designed to deliver on the sought-after moisture and calming effects. Their 8 Hyaluronic Acid Catechin Calming Pads, with a soothing and hydrating formula, might just be the product to enhance your skincare routine while enjoying the cooling effects during the sweltering summer months.

Discover more about these innovative skincare solutions on Anua’s official website.