Great American Media Appoints Denise Crayne as CFO to Drive Growth and Strategy

Great American Media Welcomes Denise Crayne as Chief Financial Officer



Great American Media has taken a significant step in its journey towards growth and expansion with the appointment of Denise Crayne as Chief Financial Officer (CFO), effective immediately. In her capacity, Denise will report directly to Bill Abbott, the chairman and CEO of the organization, and will manage all aspects of finance, accounting, tax, and strategic planning for the company.

Denise Crayne is a seasoned finance professional with over 20 years of extensive experience in media, entertainment, and technology sectors. Her impressive background also includes leadership roles in private equity-backed firms, where she has been instrumental in steering companies through transformative periods marked by substantial growth and complex strategic initiatives. Recognized for her ability to build disciplined and high-performing finance teams, Crayne is well-prepared to contribute significantly to Great American Media's ambitions.

Bill Abbott, Chairman and CEO, expressed optimism regarding Crayne's appointment, stating, "Denise is a proven financial leader with deep experience in media, technology, and global operations. She has a balanced approach towards nurturing growth while maintaining financial discipline, which is crucial for long-term value creation. I look forward to partnering with her as we continue to expand Great American Media."

Prior to joining Great American Media, Crayne held the position of CFO at Music Reports, Inc. There, she was responsible for all financial operations, including accounting, tax, and strategic advisory services for the CEO and the board. Her role encompassed financial planning and analysis, ensuring audit and tax compliance, and managing both acquisition modeling and integration following those acquisitions. In addition, she conducted return on investment analyses for technology and market strategies, highlighting her multifaceted skills in finance.

Crayne’s previous endeavors include serving as Senior Vice President and Head of Finance at the World Surf League, where she implemented significant financial transformations across diverse business units and international locations. One of her notable achievements was overseeing the league's first-ever audited financial statements under U.S. GAAP and managing crucial areas such as enterprise IT and cybersecurity initiatives.

Additionally, her career highlights include a robust tenure at Universal Pictures Home Entertainment, where she oversaw a global controllership for a significant revenue business, along with leading audits for Fortune 100 companies during her decade-long stay at PricewaterhouseCoopers.

Crayne, who is a Certified Public Accountant in both New York and California, holds a Bachelor of Science in Business Administration from Boston University's Questrom School of Business, where she graduated summa cum laude. Her relentless dedication to her field was further recognized when she was honored as the Los Angeles Business Journal's CFO of the Year for Emerging Growth Companies in 2024.

In her new role at Great American Media, Denise Crayne will play a pivotal part in both overseeing financial strategies and ensuring the company continues to uphold its commitment to delivering faith and family-oriented content. The company, established in June 2021, has rapidly garnered attention as a leader in the entertainment industry focused on values and family-friendly programming. With a diverse portfolio that includes Great American Family and Great American Pure Flix, Crayne's strategic oversight is anticipated to be vital in supporting the firm's long-term vision and financial stewardship.

About Great American Media


Great American Media stands as a leader in faith and family entertainment, rapidly becoming one of the fastest-growing networks in the television landscape. The company champions a variety of entertainment brands that reflect its commitment to family, faith, and community, featuring original movies, popular series, and a robust streaming service. With a presence across cable platforms and apps, the company is set to further enhance its influence in the entertainment sector under Crayne's financial guidance.

Topics General Business)

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