The Grand Opening of the World's Largest Fragrance Museum in Guangzhou

The Grand Opening of the World's Largest Fragrance Museum



On the morning of July 9, 2025, the Xuelei Fragrance Museum welcomed its first visitors in Guangzhou, China. As the largest fragrance museum globally, its inauguration is a significant milestone in showcasing China's growing prominence in the perfume industry.

Spanning over 7,000 square meters, the museum's architectural design draws inspiration from the blend of snow-capped mountains and perfume distillation equipment. Its exterior features artisanal red bricks representing the technical excellence and craftsmanship of the Xuelei Group. With an emphasis on perfumery education and cultural immersion, the museum seamlessly integrates smart technologies and more than 300 unique scent profiles, creating an immersive and interactive experience for visitors.

Through multisensory interactions, time scenarios, and multidimensional perspectives, guests are invited to explore a dynamic and tactile olfactory world full of surprises. The grand opening ceremony saw attendance from executives and representatives of leading global perfume houses, including Givaudan, Firmenich, IFF, Symrise, MANE, Iberchem, and CPL Aromas. They expressed their congratulations on the museum's official inauguration, having all contributed to its development.

Mr. Weng Zhenguo, the president of Xuelei Group and founder of the museum, reflected on nearly 30 years of the company's innovative journey in the fragrance domain, extending heartfelt thanks to his team and partners. He also shared his vision for the future of China's fragrance industry.

As a flagship project and a labor of love for Xuelei, the museum is dedicated to exploring and revitalizing China's traditional perfume culture while creating a global bridge for olfactory dialogue between East and West. More than just a cultural monument, the museum operates as an innovation catalyst for the industry. By deeply integrating universities, industry, and research, it provides a platform for talent development, technological innovation, and academic exchange, ultimately preparing the next generation of global fragrance professionals.

By consolidating brand resources and streamlining the supply chain, it also enhances the competitiveness of Chinese perfume companies on the international stage, enabling them to confidently evolve into globally recognized brands. Looking ahead, the Xuelei Fragrance Museum will continue to deepen its exploration of traditional Chinese perfume culture while embracing cutting-edge global perspectives. Through scent, it aims to connect tradition with innovation and East with the world, thereby creating a new cultural bridge through olfactory art.

About Xuelei


Guangzhou Xuelei Cosmetics Co., Ltd. has been specializing in the development, manufacturing, and integrated solutions of perfumes and fragrances for 30 years. The company offers centralized services for fragrance innovation, production, and support to global brands.

For more information, visit Xuelei's website or follow them on Instagram at XUELEI FRAGRANCE MUSEUM.

Topics Entertainment & Media)

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