#Japan #Shizuoka #Yoshikei Group #Meal Kits #Shizuoka City

Yoshikei Development: A Leader in Meal Kit Delivery

On August 21, the citizens of Shizuoka celebrate 'Shizuoka Citizens Day,' and Yoshikei Development is making headlines again. The company, headquartered in Shizuoka City under CEO Keigo Hirano, has proudly been named one of the top 100 representative companies of Shizuoka by IOBI’s 'Made In Local' media outlet. This accolade underscores Yoshikei's role as a forerunner in the meal kit delivery industry and its impressive contributions to the environment, community, and society at large.

What is the 'Top 100 Representative Companies of Shizuoka'?

The 'Top 100 Representative Companies of Shizuoka' is an initiative organized by the prominent regional development media, 'Made In Local.' It features 100 companies that represent the essence of each of Japan's 47 prefectures, acknowledging their outstanding contributions to the local economy and society. The selection of Yoshikei Development was based on various significant factors that highlight its commitment to business excellence and social responsibility.

Key Factors for Selection

Yoshikei’s innovative approaches and community initiatives played an essential role in its selection:

• - The company has implemented a unique delivery system with specially developed boxes that eliminate the need for re-delivery, thus minimizing environmental impact.
• - By promoting a made-to-order production method, the company effectively reduces food waste, aligning its operations with the United Nations’ Sustainable Development Goals (SDGs).
• - With a remarkable track record of being the number one seller in the meal kit market for 16 consecutive years, Yoshikei has established itself as a leader in a growing industry.
• - Active community engagement through contributions to food banks and sponsorship of local events, such as the Shizuoka Marathon, demonstrates the company's commitment to social participation.

Yoshikei Development: Aiming to Support Households

As the headquarters of the Yoshikei Group, Yoshikei Development dedicates itself to creating menus that cater to customer needs and developing products responsive to societal changes. The company’s mission revolves around fostering growth alongside the community while continuously challenging itself to innovate. The management philosophy emphasizes becoming a 'company that supports everyday life' while cherishing face-to-face interactions, alongside advancing its digital transformation initiatives.

Receiving recognition as one of the top regional companies serves as a testament to Yoshikei’s deep-rooted commitment to sustainable business practices and the continual growth of its employees. Moving forward, the company aims to further embed itself in the Shizuoka community, contributing to the sustainable development of local society.

A Pioneer in Meal Kit Delivery

For nearly five decades, the Yoshikei Group has been a trailblazer in developing menus that resonate with evolving lifestyle trends, thereby supporting Japanese dining culture. In 2019, its initiative to eliminate re-delivery won the prestigious Environmental Minister's Award, part of the 'COOL CHOICE LEADERS AWARD.' Yoshikei also secured the top spot in the 'Food Delivery Sales Ranking,' showcasing its consistent market leadership over 16 years.

In September 2023, the company's commitment to convenience and environmentally friendly practices earned the '32nd Food Safety and Environmental Contribution Award' from Japan’s Agricultural News Agency. Additionally, in November 2023, Yoshikei was honored as a convenient service by the Japan Mothers Association with the 'Mother's Selection Award 2023.' Lastly, in December 2024, Yoshikei will receive the 'Special Jury Award' at the 12th 'Food Industry Mottainai Award' for its long-standing efforts in reducing food waste. Yoshikei remains dedicated to delivering safe and delicious meals to ensure 'enjoyable dining experiences and bright homes.'

About Yoshikei Development

• - Company Name: Yoshikei Development Co., Ltd.
• - Headquarters: 1-8-30 Kuniyoshida, Suruga-ku, Shizuoka City, Shizuoka Prefecture, Japan
• - CEO: Keigo Hirano
• - Website: Yoshikei Development
• - Social Media: Instagram, X, Facebook

Yoshikei Development will continue to be a pillar of support for Shizuoka residents and a model for sustainable business practices.