Zoff and FRUITS ZIPPER: A Magical Collaboration
In a groundbreaking partnership, Zoff, a renowned eyewear brand managed by Intermestic, joins forces with FRUITS ZIPPER, an idol group created by Asobisystem. The collaboration launches on
January 23, 2026, marking an exciting milestone for fans of both brands. The collection, named "Zoff | FRUITS ZIPPER," will be available at Zoff stores nationwide and on their official online store. Alongside the eyewear release, a new song titled "Kimi to Me ga Atta Toki" (The Moment Our Eyes Met) will also drop, accompanied by a music video that features the eyewear collection, premiering on the same day at 7 PM.
This collaboration revolves around the theme: "The Encounter with FRUITS ZIPPER Casts a Spell on Your Eyes." It features two types of eyewear models: the "Member's Select" models, where each member showcases their current favorite eyewear, and the "Member's Color" models, which incorporate their unique member colors. The collection boasts a total of
14 designs, each embodying the essence of the individual members.
The tie-up song, "Kimi to Me ga Atta Toki," captures the moment dreams begin from the distinct perspective of FRUITS ZIPPER. The song employs the motif of eyewear to convey how a shift in perspective can alter the way one sees the world, evoking feelings and emotions that inspire movement forward. The lyrics and music composition were crafted by Yamamoto Sho, known for writing popular songs like "Watashi no Ichiban Kawaii Tokoro" and "Kagami."
The music video presents a compelling narrative set in a world that suppresses individuality, where the members of FRUITS ZIPPER, wearing their specially designed eyewear, lead others to awaken to a world filled with style and expression.
Product Details
Eyewear Collection: Zoff | FRUITS ZIPPER
- - Product Types and Prices: 14 types of glasses priced at ¥7,700 and ¥11,100 (including lens fees), each paired with an original case and cleaning cloth.
- - Release Date: January 23, 2026
- - Available At: Zoff stores (excluding outlets), Zoff Official Online Store, and more.
- - Special Page: Zoff x FRUITS ZIPPER Collection for more information.
Music Track Info
- - Single Title: FRUITS ZIPPER Digital Single "Kimi to Me ga Atta Toki"
- - Release Date: January 23, 2026
- - Music Video Release: January 23, 2026, at 7 PM
Member Models Overview:
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Select Model: ZA251053_43A1 - ¥11,100
Note: Elegant yet subtle, perfect for statement looks.
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Color Model: ZA251054_43A1 - ¥7,700
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Select Model: ZF251011_64A1 - ¥11,100
Note: Stylish olive color for versatile looks.
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Color Model: ZA251054_14E3 - ¥7,700
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Select Model: ZY252031_49E1 - ¥11,100
Note: Classic tortoiseshell for a feminine touch.
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Color Model: ZA251054_14E1 - ¥7,700
(Continued for additional models...)
Each frame comes complete with a glasses case and cleaning cloth featuring designs inspired by the members’ colors, personalizing the owner's experience even on the go.
Special Campaigns and Promotions
Limited-Edition Campaigns:
- - X Promotion: Follow Zoff on X to participate in a giveaway where you could win signed cleaning cloths.
- - Instagram Contest: Engage on Zoff’s official Instagram for a chance to receive behind-the-scenes footage from the music video shoot.
Outdoor Advertising Launch:
Beginning January 31, 2026, coinciding with a performance at Tokyo Dome, Zoff will showcase outdoor advertising around the venue, reflecting the vibrant world of "Zoff | FRUITS ZIPPER." This event aims to enhance the fan experience with interactive displays including large panels and unique photo opportunities.
FRUITS ZIPPER represents the best of kawaii culture, thriving from the heart of Harajuku. Their name symbolizes the idea of ‘fruits bearing fruit’ combined with ‘ZIP’ to convey energy and vitality, perfectly capturing their goal to spread the charm of originality and personal expression across the globe.
Customer Service Contacts
- - General Inquiry: Zoff Customer Support at 0120-013-883 (Weekdays 11 AM - 6 PM)
- - Online Store Info: Zoff Online Store at 0120-013-505 (Weekdays 11 AM - 6 PM)