#Thailand #Bangkok #Valuedesign #Savory Malatang

Valuedesign Thailand Enhances Savory Malatang with Unique Services

Valuedesign (Thailand) Co., Ltd., a subsidiary of Value Design, a company under Peikraft Holdings (TSE Growth: 4015), recently announced the launch of its proprietary payment and mobile CRM services for the popular malatang specialty restaurant, Savory Malatang, located in Bangkok, Thailand.

Value Design's Unique Offerings

Value Design specializes in providing cashless payment systems tailored for retail and food service sectors. With over 120,000 stores utilizing its unique Value Card, which enables the issuance of store-specific electronic money, the company has extended its services beyond Japan to include India and Thailand. These services play a pivotal role in expanding customer base and brand reach for local businesses. In Thailand specifically, the company employs LINE mini-apps to connect necessary CRM functionalities directly within the LINE app, enabling effective management and analysis of customer demographics based on digital membership card registrations. As a result, businesses can implement promotional approaches tailored to specific customer segments.

By March 2025, Value Design's services are anticipated to be implemented in approximately 760 stores across Thailand.

Savory Malatang: A Culinary Experience

Savory Malatang offers a taste of authentic Sichuan cuisine, focusing on the Chinese dish known as malatang, which features a spicy broth infused with Sichuan peppercorns and chili. As of now, the restaurant chain operates five locations across Thailand. The introduction of Value Design's payment and mobile CRM services in March 2025 aims to enhance member convenience and increase repeat visits.

Under this newly introduced membership program, customers earn one point for every 100 THB spent. As points accumulate, members can progress through various ranks—Standard, Gold, and VIP—offering exclusive benefits and rewards.

Membership Card Benefits

• - Points System: 1 point for every 100 THB spent
• - Rank Tiers: Standard, Gold, and VIP levels based on accrued points.

About Savory Malatang

Savory Malatang stands out for its customizable ingredient selection, allowing diners to tailor their meals with a variety of meats, fresh vegetables, handmade fish balls, and noodles to suit their preferences. The broth is carefully prepared using authentic Sichuan spices, ensuring a true culinary experience that captures the essence of the region. The ambiance is also thoughtfully designed, allowing patrons to immerse themselves in Sichuan culture while enjoying their meals.

For more information about Savory Malatang, visit their Facebook page.

About Value Design

• - Company Name: Value Design Inc. (100% subsidiary of Peikraft Holdings)
• - Location: 14th Floor, Tokyo Square Garden, 3-1-1 Kyobashi, Chuo Ward, Tokyo, Japan
• - Website: https://www.valuedesign.jp/
• - Founded: July 2006
• - CEO: Hidetaka Hayashi
• - Business Focus: Combination of cashless payments and marketing, providing unique Pay services including:

- Cloud-based unique brand electronic money issuance service: Value Card
- Store-specific original app featuring unique Pay capabilities: Value Wallet
- Connection to major QR code payment services: Value Gateway
- SaaS-based digital marketing tools designed to enhance unique Pay implementation: Value Insight
- Easily shareable digital gift service via email and social media: Value Gift.

Note: The provided information is based on the press release at the time of publication and may be subject to change without prior notice.