#Japan #Tokyo #Hello Kitty #Mezzo Piano #Berrie-chan

A Dream Collaboration

The famous child clothing brand, Mezzo Piano Junior, by Narumiya International, has joined forces with the beloved Sanrio character, Hello Kitty. This collaboration marks a significant milestone as it brings together two iconic figures cherished by many, creating a lineup of adorable and trendy items that will excite fans of all ages.

Details of the Pop Up Shop

To celebrate this collaboration, the “Mezzo Piano × Hello Kitty POP UP SHOP” will be taking place at Lumine Est Shinjuku for a limited time from August 2 to August 31, 2025. This event promises a unique shopping experience with two distinct themed sections, “SWEET BOX” and “Angel Box”, each presenting a different enchanting atmosphere.

SWEET BOX

On the 3rd floor at the SWEET BOX section, expect a charming display inspired by sweet treats featuring cherries and cakes. The newly created art in this section will feature vibrant, colorful designs, providing a delightful setting for guests. A collection of fun and cute merchandise will be available here that caters to younger audiences who adore whimsical designs.

Angel Box

Head down to the Angel Box on the basement level, where visitors will encounter a dreamy realm themed around angels. This section will showcase ethereal and romantic items, elegantly designed with new artwork that evokes a sense of fantasy and wonder. The atmosphere here promises to enchant all who visit.

Both areas will feature special merchandise created exclusively for this collaboration. Furthermore, attendees can look forward to obtaining limited-edition novelties that can only be found at this POP UP SHOP.

Future Collaborations

This partnership between Berrie-chan and Hello Kitty does not end here. Fans can expect further releases and exciting new items in the future, as Narumiya International and Sanrio plan to keep this collaboration fresh and engaging.

Event Information

• - Location: Lumine Est Shinjuku, Tokyo 3-38-1, Shinjuku-ku

- SWEET BOX: 3rd Floor, near the south elevator
- Angel Box: B1F, in front of Aoyama Flower Market outside the Shinjuku Central East Ticket Gate

• - Event Period: August 2 (Saturday) - August 31 (Sunday), 2025
• - Hours: Weekdays from 11:00 AM to 9:00 PM, weekends and holidays from 10:30 AM to 9:00 PM

For any inquiries regarding the event, please contact:

• - Email: [email protected]

About Berrie-chan

Berrie-chan is the original character of Mezzo Piano Junior. Emerging as a popular figure throughout the 2000s, particularly among elementary and middle school students, Berrie-chan is now experiencing a resurgence amongst her fans as they reconnect with their childhood. The nostalgia from the Heisei period has sparked renewed interest in this charming character.

About Mezzo Piano Junior

Mezzo Piano Junior is dedicated to providing fashionable clothing options for girls aged 9 to 15, presenting styles that range from elegant to trendy casual. The brand promotes a delightful balance of exquisite and playful designs, ensuring young girls express themselves through fashion.

Stay tuned for the exciting developments in this collaboration and take advantage of the unique opportunity to indulge in this exclusive shopping experience in Tokyo this August!