Luluto Receives Gold Grade at the Pilates Studio Award 2025

Luluto Celebrates Gold Grade at Pilates Studio Award 2025

In an exciting announcement, Luluto, a renowned machine Pilates studio managed by Rigakubody, has achieved the coveted Gold Grade at the Pilates Studio Award 2025, hosted by Mynavi News. This award recognizes studios across Japan that excel in various attributes such as facilities, instruction quality, space, and pricing, garnering strong support from a diverse user base.

Award Significance

The Pilates Studio Award 2025 is a comprehensive initiative by Mynavi News to highlight trustworthy studios nationwide through careful investigation and evaluation. This award aims to guide potential clients to Pilates studios where they can experience quality services with confidence. Conditions evaluated include accessibility, space and facilities, quality of instruction, program structure, pricing options, and the studio's communication strategies.

Luluto's dedication to creating a clean and welcoming studio environment, combined with its physiotherapist-led instruction and a wide range of tailored programs, ultimately earned it the Gold Grade recognition. The studio sets itself apart by being proactive on platforms like social media, ensuring transparency and connection with its clientele.

Discover more about the award: Pilates Studio Award 2025 Special Page

About Luluto

Luluto offers a unique Pilates experience where clients can engage in machine-assisted sessions designed by expert physiotherapists. The studio's philosophy, 'Changing the body (ル) via the shortest route (ルート) of Pilates,' emphasizes customized lessons tailored to each individual's physical condition and objectives. By leveraging a methodical approach grounded in anatomy, Luluto helps clients improve their posture and movement during each session, promoting health and wellness in a timely fashion.

Transform Your Body in Just Three Months

Luluto introduces a unique program that promises visible changes within a three-month timeline. This custom-tailored lesson plan ensures that each session targets specific goals such as improving posture, enhancing flexibility, strengthening muscles, and achieving overall body transformation. Clients can genuinely experience their physical changes through personalized lessons crafted for their needs.

Insights from the Founder

Keiya Toda, Luluto’s CEO, expressed immense gratitude for receiving the Gold Grade. He acknowledges that this honor is a testament to the relentless dedication of the staff, who strive to engage meaningfully with clients. Luluto has primarily expanded its operations in urban areas but has recently noticed a significant demand from regional cities and international markets. Currently, they operate 69 locations in Japan and have also started offering services in several countries, including Singapore.

As the studio continues to grow, Toda emphasizes the importance of maintaining a model that assures clients of high-quality care through a physiotherapy-led approach, aiming to make Luluto a trusted option for a broader audience.

About the Founder

Keiya Toda, a trained physiotherapist, began his career at a Tokyo hospital after graduating from university. His journey took a pivotal turn when he discovered Pilates, which led him to become a personal trainer. In March 2022, he opened Luluto. By 2024, he plans to extend his services to 19 locations both domestically and internationally, with a current network of 71 studios. Aside from managing the studio, he is also deeply invested in fostering new instructors as a PHI Pilates Master Trainer under the theme of promoting health through Pilates.

Rigakubody Overview

Founded in 2018 by Takuya Kijo, Rigakubody aims to innovate in the physiotherapy sector by combining practical treatment with sustainable business models. The founder's vision extends to facilitating rapid pain relief for clients while simultaneously improving the working conditions of physiotherapists. The company's efforts have seen Aoyama Fascia Therapy Rigakubody expand to 99 locations in Japan as of May 2025. Rigakubody's commitment to offering top-notch physiotherapy services includes the introduction of Luluto’s Pilates program, aligning with its mission to enhance the health of people worldwide.