#Japan #Osaka #Fantasy Novel #Naruhito Murata #N/LAB

A New Dawn for Fantasy Literature

In a genre traditionally dominated by lighthearted tales for younger audiences, Naruhito Murata has broken the mold with his adult-focused fantasy novel, "Starting Business in Another World: The Light Catcher." Leveraging his 30-year experience as a professional photographer and creative director, Murata invites readers into a world where business acumen and technical mastery blend seamlessly with the fantastical.

A Unique Premise

Set in a realm devoid of the concept of photography, the story unfolds as the protagonist, Naruhito, a seasoned photographer, is abruptly transported to a world rife with swords and sorcery. Here, he faces a civilization where even portraiture is a privilege reserved for the elite. Within this world, memories fade with time, propelling Naruhito on a mission to reclaim these fleeting moments.

Determined to establish the first-ever photography studio in this fantastical setting, Naruhito collaborates with a skilled alchemist, Arianne, and a genius glass artisan, Joseph. Together, they strive to resurrect 19th-century photographic techniques such as daguerreotypes and wet plate photography from scratch, challenging not only their own skills but also the established ideologies of this new society.

Reasons to Read

1. Authentic Technical Descriptions

What sets this work apart is its commitment to realistic depictions of 19th-century photographic processes. Murata, drawing from his professional expertise, elaborates on the intricate steps of purifying silver nitrate and polishing lenses—narrative depths that tech enthusiasts and engineers will find refreshing and intellectually stimulating.

2. Insightful Financial Reports

Unlike other fantasy tales that gloss over business challenges, this novel includes realistic financial documents at the end, such as profit and loss statements and balance sheets. Murata candidly addresses the risks of running a business, including the threat of bankruptcy due to dwindling resources, illustrating the beautiful yet painful intricacies of entrepreneurship.

3. Collaboration with AI

Embracing modern technology, Murata employs AI as a thought partner to articulate his extensive expertise in craftsmanship and business management. This experimental approach is emblematic of his brand, N/LAB, which successfully marries high-resolution information with compelling storytelling.

About the Author

Naruhito Murata, representative of Company 2055 in Osaka, is a prolific photographer and business leader with over three decades in the industry. An alumnus of the Osaka University of Arts, he is an esteemed member of the Japan Advertising Photographers’ Association, with numerous accolades including the Japan Industrial Advertising Award. While fostering new talent, he continuously ventures into innovative expressions through his creative brand, N/LAB.

Book Information

• - Title: Starting Business in Another World: The Light Catcher
• - Author: Naruhito Murata
• - Brand: N/LAB
• - Prices: Kindle edition: ¥480 (tax included), Paperback: ¥1,100 (tax included) – a best-selling sensation
• - Release Date: Volume 1 now available / Volume 2 coming soon
• - Where to Buy: Available at the Amazon Kindle Store

As media professionals, you’re invited to delve into the intertwining worlds of photography and entrepreneurship through Murata's narrative and to explore the motivations behind this unique story that promises to redefine the fantasy genre.