#Japan #Tokyo #Flower Therapy #Aoyama Katsuko #Flower Economy

The Transformative Power of Flowers: Showcasing Flower Therapy at the 2027 International Garden Expo

Flower Therapy is set to revolutionize organizational development, something that will be prominently displayed at the upcoming 2027 International Garden Expo in Yokohama, Japan. The International Garden and Greenery Therapy Council, located in Chiyoda, Tokyo, is gearing up to introduce this innovative approach from September 4 to September 12, 2027. The exhibition, titled “Leading organizations towards continuous brilliance: The organizational development model of Flower Therapy,” will unveil how flowers can be leveraged to foster collaboration, understanding, and trust in corporate environments.

Understanding Flower Therapy

Flower Therapy intertwines the psychological effects of flowers and greenery with clinical psychology to facilitate meaningful dialogue among individuals. This method harnesses the innate empathy that flowers evoke. By using flowers as a medium, it cultivates a series of processes:

• - Fostering empathy
• - Deepening mutual understanding
• - Building trust

Through these processes, organizations can achieve a sense of psychological safety and encourage a culture of challenges, leading to vigorous action and sustainable growth. The Council has meticulously organized this progression into a comprehensive development program for corporations:

• - Empathy → Trust → Challenge → Growing Organization

Flower Therapy as a Catalyst for Economic Growth

Traditionally, flowers have been primarily associated with decoration and healing, but the innovative fusion of flowers and psychological theory gives rise to a new value proposition benefiting both businesses and society. The Council refers to this paradigm shift as the “Flower Economy.” Through emotional engagement, flowers catalyze empathy and trust, which in turn can propel organizations towards unprecedented growth. This initiative is notable as it paves the way for an emerging sector revolving around flowers and greenery. For illustrative purposes, you can find details about a previous corporate training that incorporated Flower Therapy here.

Aligning with the Theme of the International Garden Expo

The overarching theme of the 2027 International Garden Expo is “Creating Tomorrow’s Landscape of Happiness.” Flower Therapy embodies an approach nurturing the emotional richness of individuals while simultaneously bolstering organizational and societal progress. In a nurturing environment that promotes trust and empathy, new values will be created—this vision aligns precisely with the Expo’s theme.

Moreover, the Council’s sub-theme for the event is “Creating New Industries.” By merging flowers with psychological principles, this organizational development model highlights new avenues for value creation accessible in the era of human capital management.

Exhibition Content Details

The booth at the exhibition will showcase real-life applications of Flower Therapy within corporate settings. The transformative power of dialogue facilitated through flowers will illustrate how:

• - Empathy within the organization flourishes,
• - Value systems become better understood,
• - Psychological safety is established.

Through these experiences, working professionals can thrive in a secure environment and embrace challenges with confidence. The collaboration with trained Flower Therapists ensures that organizations can boost engagement and witness substantial growth.

Corporate Programs Tailored for Organizations

The Council offers various Flower Therapy programs customized for organizational needs:

• - 1-Day Experience Program
• - 3-Month Activation Program
• - Long-term Development Program (6 months to 1 year)

These offerings are designed to enhance human resource development and organizational vitality based on Flower Therapy experiences and certification courses.

Embracing Emotional Security Through Flowers

According to Aoyama Katsuko, the representative director of the International Flower and Greenery Therapy Council,

“Flowers have long been cherished for healing and decoration, but they also possess immense power to influence our hearts and cultivate relationships. Engaging in dialogue with flowers naturally nurtures empathy and an atmosphere of value respect. From that foundation, trust flourishes, leading to organizations where individuals can confidently embrace challenges.”

She expressed a desire to share the Flower Therapy model as a unique Japanese organizational development approach at the 2027 International Garden Expo.

About the Council

Founded on March 10, 2011, the International Flower and Greenery Therapy Council comprises 236 members dedicated to harnessing the psychological benefits of flowers and greenery for societal advancement. They focus on disseminating Flower Therapy through training programs and workshops to create new value.

Publications and Outreach

Notable publications include “Flower Therapy to Make You Shine” and “Utilizing Flowers in Your Work: Flower Therapy in Practice!” set to release in January 2026, which emphasize the possibilities of applying flower psychology in a professional context.

For inquiries, contact:
Aoyama Katsuko
International Flower and Greenery Therapy Council
1-7-2 Otemachi, Chiyoda-ku, Tokyo Sankei Building 27th Floor
Email: [email protected]
Phone: 090-8878-8118

The Council invites media engagements to explore how Flower Therapy, a pioneering model of organizational development, harnesses the psychological effects of flowers and greenery to foster a culture of trust and safety within organizations. The potential for flowers to evolve from mere therapeutic assets to foundational strengths supporting corporate and societal development will be prominently highlighted at the 2027 International Garden Expo.