#United States #Walmart #Orlando #Hispanic Chamber #Open Call

Walmart's Road to Open Call in Orlando

Walmart, in partnership with the Hispanic Chamber of Metro Orlando, is set to host the much-anticipated 2026 Walmart Road to Open Call on May 21, 2026. This event marks a unique opportunity for small businesses to present their American-made products directly to Walmart's sourcing team in Orlando, the only Road to Open Call event scheduled for Florida this year.

A Platform for Growth

The Road to Open Call is part of a broader initiative by Walmart to bolster small business growth, expand its assortment of suppliers, and reinforce U.S. manufacturing. Entrepreneurs participating in the event will get the chance to showcase their shelf-ready products to Walmart's buyers and receive valuable mentorship.

Walmart's Open Call is recognized as one of the nation's largest sourcing events for products that are made, grown, or assembled in the United States. It plays a crucial role in connecting local entrepreneurs with Walmart’s extensive resources and industry expertise, paving the way for future growth opportunities.

Why Participate?

Selected entrepreneurs will not only gain feedback on their pitches but may also earn a Fast Pass to Walmart's annual Open Call event in Bentonville, Arkansas, where they can pitch more directly to Walmart's merchants. This is a significant opportunity for small businesses that are looking to expand their reach into national retail markets.

Mark Espinoza, Senior Director of Public Affairs at Walmart, expressed the initiative's impact: "The Road to Open Call provides a powerful platform for small businesses to gain the resources they need to scale their businesses. By connecting entrepreneurs directly with our teams, we're helping to bring innovative, U.S.-made products to our customers while supporting American jobs and local economies."

Pedro Turushina, President and CEO of the Hispanic Chamber of Metro Orlando, adds, "We are proud to partner with Walmart for the second consecutive year and bring this opportunity to our community. This initiative not only supports entrepreneurs but also strengthens our local economy by helping them access national retail opportunities."

A History of Success

Since its inception in 2014, Walmart's Open Call has significantly benefited hundreds of small businesses, helping them become Walmart suppliers and fostering innovation within local economies. The partnership between Walmart and the Hispanic Chamber demonstrates a commitment to empowering local entrepreneurs and, in turn, supporting broader economic growth.

Get Involved

Applications for the Road to Open Call are open until May 1, 2026, at 10 PM EST. Interested businesses can apply via the Walmart website at www.Walmart.com/RoadToOpenCall.

This event provides not just a chance to pitch products, but a platform that encourages growth, mentorship, and valuable feedback that could lead to lasting partnerships with one of the largest retailers in the world.

In conclusion, the 2026 Walmart Road to Open Call represents an incredible opportunity for small businesses to elevate their brands, showcase their products, and contribute to the sustainability of U.S. manufacturing. Mark your calendars and prepare to take your place in this remarkable event!