#USA #Riboli Family Wines #Paso Robles #Highlands 41

Riboli Family Wines' Bold New Branding for Highlands 41

Riboli Family Wines, a family-owned business with a rich legacy dating back to 1917, has completed a significant brand redesign for its acclaimed Highlands 41 wine portfolio. This series of wines, known for receiving over 90 points from wine critics, has been a staple in the ribs of wine enthusiasts. The redesign is not just a cosmetic change; it encapsulates a deeper connection to adventure and the natural beauty of California's vineyards, particularly in Paso Robles and Monterey counties.

The Riboli family has maintained a tradition of quality winemaking, crafting various wines from their estate-grown vineyards. Highlands 41 wines have become synonymous with their heritage, and the new design honors this legacy while modernizing its aesthetic appeal. The updated label retains its signature copper color and mountain emblem yet introduces a contemporary look that resonates with today's adventurous spirits.

Anthony Riboli, a fourth-generation winemaker, commented on the redesign: "Our new packaging reflects the essence of Highlands 41 wines, emphasizing their adventurous and exploratory character. While the visual aspect has changed, we remain committed to the smooth quality and intense flavors that our fans cherish."

The name Highlands 41 has its roots in historic Highway 41 that traverses California, linking landscapes of rugged beauty with the wine culture. The brand emphasizes a lifestyle of exploration and enjoyment and aims to capture the adventurous spirit of its consumers. To further this ethos, each bottle has been fitted with a screwcap closure designed to keep the wine fresh, allowing enthusiasts to take their favorite vintages anywhere.

Highlands 41 wines are entirely estate-grown in the Riboli family's Certified Sustainable Winery in Paso Robles. The grapes are cultivated in environments that boast dramatic temperature fluctuations, which contribute to the wines' complexity and balance. The current portfolio includes a delightful range of premium wines offered at an accessible price of around $15, featuring varieties such as Cabernet Sauvignon, Pinot Noir, Chardonnay, and a distinctive Red Blend dubbed "Black Granite."

The fresh vintages sporting the new branding are currently being distributed nationwide, with appearances in stores anticipated this spring. Notable releases, including the 2022 Highlands 41 Black Granite Red Blend and the 2023 Highlands 41 Chardonnay, reflect the brand's commitment to quality and innovation. Furthermore, the brand's website has been updated with the new label, inviting consumers to explore their enhanced portfolio.

Social media engagement is encouraged through their handle @highlands41wines, inviting wine lovers to share their adventures with hashtags like #myh41adventure. Those interested in the latest wine selections can visit www.highlands41.com for detailed information on vineyard locations and wine availability.

About Riboli Family Wines

Founded over a century ago, Riboli Family Wines is celebrated not only for its high-quality winery operations but also for its comprehensive portfolio that includes significant brands such as the popular Stella Rosa and San Antonio Specialty wines. The family has committed to sustainable practices while innovatively navigating the wine industry. With current leadership from the 3rd and 4th generations of the Riboli family, they continue to push boundaries in winemaking while honoring their historical roots. For more on their legacy and offerings, visit www.riboliwines.com.