Craft Beer in Hakone
2026-07-17 02:13:59

The Innovative Collaboration: Bar Hotel Hakone Kazan Unveils Craft Beer for Ultimate Relaxation

Introducing the Exclusive Summer Pilsner 2026



Bar Hotel Hakone Kazan, operated by Shimada Hotel Partners in Kanagawa, Japan, has just announced an exciting collaboration with local craft beer brand GORA BREWERY. Set to launch on July 17, 2026, the limited-edition "Hakone Kazan Summer Pilsner 2026" promises a unique brewing experience that encapsulates the rich traditions of the region.

Craft Beer Development


This partnership marks the first time Bar Hotel Hakone Kazan has engaged in collaborative recipe development with GORA BREWERY. Staff from the hotel visited the brewery to witness and participate in the brewing process firsthand. This collaboration aims to embody the essence of Hakone's local flavors, creating a one-of-a-kind experience.

Flavor Profile: An Unfiltered Experience


The new beer is inspired by the unfiltered lagers that the hotel's representatives encountered in Plzeň, Czech Republic. By utilizing German barley and traditional double decoction brewing techniques, the beer balances a mild sweetness from the malt with a roasted, fresh-bread aroma and refined bitterness. The combination of noble hops from the Czech Zatec region brings a refreshing finish, while the classic Bohemian pilsner style enhances the enjoyment of the beer alongside meals or during relaxation moments.

Launch Details


  • - Product Name: Hakone Kazan Summer Pilsner 2026
  • - Alcohol Content: 5.0%
  • - Style: Bohemian Pilsner
  • - Volume: 350ml
  • - Price: 850 yen (including tax) and a 15% service charge at the hotel bar; carry-out two-bottle set for 1,300 yen (including tax)
  • - Release Date: July 17, 2026, in limited quantities

Exclusive Offers


Guests at Bar Hotel Hakone Kazan can enjoy a complimentary flow of this exquisite craft beer while using the hotel’s exclusive private hot springs, enhancing the ultimate relaxation experience. After soaking in the warmth of the onsen, guests can indulge in this refreshing brew.

Moreover, the beer will also be available for purchase at the GORA BREWERY store and at Hakone Tsutaya Inn, providing plenty of opportunities to take home a taste of Hakone.

Instagram Campaign


To commemorate the launch, an Instagram campaign will be held at the hotel’s bar. Guests who order the Summer Pilsner can capture their experience and tag the hotel's official account, earning a 200 yen discount on their purchase. This campaign will run until supplies last, encouraging visitors to share their favorite moments with this special brew.

Future Collaborations


Bar Hotel Hakone Kazan is committed to ongoing collaboration with GORA BREWERY and plans to develop seasonal beers twice a year. This initiative aims to enrich the unique beverage culture of Hakone while encouraging guests to return for future experiences. By intertwining the local scenery with craft beer brewing, the hotel strives to offer an unforgettable stay.

About GORA BREWERY


Founded in 2017, GORA BREWERY is renowned for using Hakone’s natural mineral water in brewing. With a focus on quality over quantity, this craft brewing company offers unique beers that pair excellently with meals, as the chefs collaborate directly in the brewing process, setting them apart in the craft beer industry.

About Bar Hotel Hakone Kazan


Bar Hotel Hakone Kazan is a hidden gem that focuses on providing an extraordinary experience for adult guests, allowing them to enjoy an oasis with its bar and spa facilities. With a check-in time during twilight and drinks included in the stay (some items excluded), every aspect of the stay aims to enhance relaxation and enjoyment.

Conclusion


The Hakone Kazan Summer Pilsner 2026 signifies not just a beverage but a commitment to enhancing the hospitality experience in Hakone, blending exceptional local flavors with a luxurious stay. Enjoy luxury, relaxation, and fine craft beer all in one destination!


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Topics Consumer Products & Retail)

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