#TECH PLAY #DX Training #BuildSpi

Introduction

Starting June 1, 2026, the engineering and digital transformation training service previously known as TECH PLAY Academy will be rebranded to BuildSpi. This initiative is led by Persol Innovation, based in Minato-ku, Tokyo, under the leadership of President Seiya Oura. The change aims to more accurately convey the service’s value in developing talent that meets today’s demanding technological landscape.

Background of the Name Change

In recent years, the importance of digital transformation (DX) and artificial intelligence (AI) has surged within corporate management, yet many companies are grappling with a critical gap in DX and AI talent. This shortage not only impacts the competitiveness of businesses but also hinders the overall productivity and sustainable growth of Japanese society. Moreover, the rapid pace of technological innovation means that while training is conducted, many companies find that the knowledge and skills acquired do not translate into practical changes in their operations. In response, TECH PLAY Academy has focused on practical and systematic training that directly connects to real-world applications. The rebranding to BuildSpi is designed to clarify this positioning and help companies strategically design their talent development initiatives.

New Service Name

- New Service Name: BuildSpi
- Old Service Name: TECH PLAY Academy
- Effective Date: June 1, 2026

It is important to note that there will be no changes to the service content, delivery framework, or contract conditions associated with the training offered.

Key Changes with the Rebranding

• - The service name will be updated to BuildSpi.
• - References on websites and promotional materials will reflect this new name.
• - The training program content, coordinators, and pricing structures will remain unchanged.

Future Outlook

the new BuildSpi service will approach DX and AI talent development as a comprehensive system rather than isolated points. This approach will enable companies to strategically design their training options based on their specific challenges and stages of growth. With the accelerating advancements in generative AI and related technologies, BuildSpi aims not just to impart knowledge, but to foster the transformation of business practices.

Comments from BuildSpi’s Representative, Hideo Kataoka

Kataoka reflected on the mission of TECH PLAY Academy, which was to increase both TECH PLAYERS and TECH COMPANIES. He expressed that the rapid market changes, influenced by the data science, AI boom, and DX trends, have turned technology into an accessible part of daily life for everyone. This evolution presents opportunities for anyone willing to solve problems using technology. However, challenges persist in the domestic environment, where potential innovators encounter hurdles in turning ideas into reality. The conventional training that merely entails learning is not sufficient to provide practical opportunities for these challengers. Therefore, BuildSpi’s service name embodies the spirit of fostering what he calls the