#Japan #Tokyo #Del Monte #Pure Fruit #Kiwi Mix

Del Monte's New Product Launch: Pure Fruit Kiwi Mix

Del Monte, well-known for its innovative fruit products, is excited to announce the launch of its latest addition to the Pure Fruit series: the Kiwi Mix. Set to hit the shelves on March 16, this product has already captured the hearts of many since the series itself has surpassed 2.8 million bags sold in total. The Pure Fruit series is designed for those who love fruit but seek convenience and consistency in taste. With the new Kiwi Mix, consumer concerns regarding the handling and consumption of fresh kiwi fruits are effectively addressed.

Product Overview

The Pure Fruit Kiwi Mix is a delightful blend of kiwi puree, fresh kiwi juice, and apple to enhance the flavor. The product is characterized by the refreshing tartness of kiwi and the delightful texture of real fruit. Many consumers have expressed challenges with fresh kiwis, such as difficulty determining ripeness, variations in taste, and the hassle of peeling the fruit. With the Kiwi Mix, all these issues are resolved; the product offers a consistent, delicious flavor without the need for peeling. It's perfect for anyone looking to enjoy the benefits of kiwis with ease.

About the Pure Fruit Series

The entire Pure Fruit series contains 100% fruit content, with each pouch providing half a day's worth of fruit intake based on an ideal 200g daily recommendation. This convenient format allows consumers to enjoy their fruit anywhere and anytime—be it breakfast, lunch, or a quick snack. Another exciting feature is that these pouches can be frozen! Del Monte plans to highlight this characteristic on the packaging with a new logo stating “OK to freeze and carry!”, which will start appearing on seasonal products in 2026. Freezing the pouches not only makes for a refreshing snack but can also serve as a substitute for ice packs in lunch boxes.

In addition to the new Kiwi Mix, the Pure Fruit series includes other delightful products such as Apple Puree, Mango Mix, and Grape Mix.

Future of the Pure Fruit Series

Del Monte aims to expand the availability of the Pure Fruit series nationwide starting in March 2025, following its successful launch and increasing popularity since its introduction. The series encourages a new way to enjoy fruit—easy, portable, and delicious—appealing to a broad range of consumers who appreciate the convenience of healthy snacks.

In conclusion, Del Monte continues to advocate for healthy diets emphasizing the quality of produce sourced worldwide under the slogan, “Bringing the Sun into Deliciousness.” With this drive, it's clear that the Pure Fruit series will not only meet consumer needs but also contribute positively to their lifestyles.

For inquiries, customers can reach out to the Kikkoman Customer Support Center at 0120-120358.

Stay tuned for the full rollout of this product and more exciting choices from Del Monte in the near future!