#Japan #Tokyo #Crunky #Lotte #Pink Rock Salt

Exciting Launch of Crunky Salt Vanilla

Lotte Co., Ltd., based in Shinjuku, Tokyo, is set to expand its beloved Crunky brand with the launch of Crunky Salt Vanilla on July 15, 2025. This new summer snack promises to deliver a unique crunch along with a beautiful appearance, perfect for beating the summer heat!

The Allure of Crunky Salt Vanilla

The key innovation in this new flavor comes from the inclusion of pink rock salt—this enhances not only the texture but also provides a delightful sweet-salty taste that is sure to charm snack lovers across the nation. Each bite brings together the smoothness of vanilla-flavored white chocolate and the unexpected crunch of pink rock salt chips, resulting in a “saku-gari” (crunchy) experience that is refreshing and satisfying.

As temperatures forecast to soar above average this summer, treats like Crunky Salt Vanilla offer a perfect blend of sweet and salty flavors that satisfy cravings while keeping the spirit of summer alive。

Unique Features of the Product

Each package contains one piece, making it an easy on-the-go snack. The product’s vibrant design is intended to lift spirits during hot summer days. Additionally, freezing the snack transforms its texture to a crisp and cool delight—ideal for enjoying on sweltering afternoons.

Estimated Retail Price: Approximately 237 Yen (tax included).

Meet Crunky Boy

Accompanying the launch is the lovable character Crunky Boy, illustrated by the popular creator Yuji Nishimura. Debuting in a four-panel comic in 2019, Crunky Boy has gradually built a dedicated following. His adventures and misadventures as he patrolled Crunky Town alongside his trusty steed, Loteria Crankid Force III, resonate with both children and adults alike.

Crunky Boy is constantly aspiring to be like his older brother, a town safety officer. Although he often fumbles and faces challenges, his determination to protect his beloved town has won over the hearts of many residents. You'll see how his earnest nature leads to amusing situations, often guiding him into helping neighbors run errands or with household chores at home.

Creative Journey of Yuji Nishimura

The illustrator, Yuji Nishimura, operates under the moniker studio UG and his portfolio includes a variety of creative expressions, from illustrations to animations. Known for creations like Gokigen Panda and Raburabbit, he engages with fans on social media while also publishing books and developing merchandise. His talents reach an expansive audience through regular releases of animation projects on platforms like YouTube.

Conclusion

With this innovative launch, Lotte continues to redefine the snack landscape. Whether enjoyed at a summer picnic or as a delightful dessert at home, Crunky Salt Vanilla combined with pink rock salt is poised to make tasty waves nationwide this July. Don't miss out—get ready to snack in style!

For more information, visit Lotte's Official Website.