#USA #New York #ALTA #Fashion Tech #AI Styling

Alta Secures $11 Million Seed Funding

In a rapidly evolving e-commerce landscape, Alta, a new player in the apparel sector, has announced a significant funding milestone. On June 16, 2025, Alta revealed it had successfully raised $11 million in seed funding to develop an AI-driven shopping experience designed to ease the complexities of personal styling. In an industry valued at $185 billion in the U.S. alone, where choices can often overwhelm consumers, Alta aims to carve a niche by delivering customized shopping experiences through technology.

Founded by Jenny Wang, Alta introduces an innovative tool: an AI styling companion that effectively interprets a user’s wardrobe, lifestyle, and specific occasions, leading to personalized outfit selections. The AI operates by analyzing users' existing clothing, taking into account their preferences, budgets, and even weather conditions to suggest the perfect attire. This concept makes personal styling accessible, merging technology with fashion, a formerly elite service often available only to a select few.

Led by Menlo Ventures, the funding round included contributions from various prominent investors like Aglaé Ventures, Benchstrength Ventures, and notable personalities including celebrity stylists and leaders in tech. Wang expressed her passion for the project, stating, "We built Alta to make personal style effortless and fun—with an AI that truly understands you."

The app's core functionality revolves around its AI stylist, which employs an arsenal of custom generative AI models tailored specifically for the fashion industry. These models have been meticulously trained to understand various fashion trends and consumer behaviors, positioning Alta as a leader in harnessing AI for retail. One of the standout features allows users to visualize their potential outfits through a virtual dressing room, where they can mix and match items from their own closet with suggested purchases.

This tech-forward approach has garnered not just public interest but also the attention of the Council of Fashion Designers of America (CFDA), which has formed a partnership with Alta to support its growth. Amy Wu, a partner at Menlo Ventures, highlighted the significance of Alta's mission, stating, "For years, personalized styling was a luxury reserved for the rarest occasions. Alta is breaking that mold with AI models that can decode fashion and understand personal taste at scale."

Wang’s dual expertise in technology and fashion, combined with her drive to democratize personal styling, has positioned Alta to significantly impact the market. The company plans to use the raised capital not only for enhancing its AI capabilities but also for expanding its engineering and operational teams, ensuring the delivery of top-notch services to its users.

As Alta embarks on this exciting journey, consumers can look forward to a more engaging and personalized shopping experience, redefining how they view their personal style. For more information, you can visit altadaily.com, follow them on Instagram at @alta, or download the Alta app from the App Store.

With this innovative approach to AI in shopping, Alta is set to lead a new trend in the connection between technology and fashion, showcasing how personalization through artificial intelligence can transform everyday choices into an effortless and enjoyable journey.