Experience the Best of Korean Cuisine at CJ CUP Byron Nelson 2026
A Taste of Korea at CJ CUP Byron Nelson 2026
CJ Foods is set to elevate the upcoming CJ CUP Byron Nelson 2026, a prestigious PGA Tour golf tournament, by hosting its renowned Korean brand, bibigo™, at TPC Craig Ranch in McKinney, Texas, from May 20-24. This year’s campaign theme, "Unlock Korean Flavor, Unpack bibigo," promises an immersive experience that showcases the vibrant flavors of Korean cuisine, captivating golf fans and food enthusiasts alike.
Culinary Activations and Chef Collaborations
Visitors can look forward to a variety of activities designed to enhance their culinary experience at the tournament. One of the highlights is the bibigo Zone, located within CJ Group's cultural hub, House of CJ. This space, creatively designed to resemble an oversized pantry, will offer a full lineup of bibigo products. Fans will also have the chance to snap Instagrammable selfies with a giant replica of bibigo's popular Mandu (Korean dumpling).
The engagement doesn't stop there: attendees who follow bibigo on social media can enjoy authentic bibigo Ramyun at the Ramyun Bar, take part in the interactive "Say It Korean" TikTok Challenge, and enter raffle draws for exciting giveaways.
Additionally, bibigo is set to enhance the dining experience at Holes 7 and 17 with exclusive Korean-inspired menu options crafted by celebrated chefs. This collaboration aims to introduce a fresh take on tournament dining by offering golfers a taste of Korea through dishes that are both unique and integrated with bibigo's popular range of products.
Special Appearances by Renowned Chefs
In a nod to the global appeal of Korean cuisine, the tournament will feature special appearances by renowned culinary talents. Chef Yong-wook Yoo, famous for his appearances on culinary TV shows, will be on-site on May 21 and 22, showcasing collaborative dishes. Following him will be Chef Junghyun Park from the two-Michelin-starred Atomix, who will feature on May 23, and Iron Chef winner Chef Beau MacMillan making his debut on May 24.
Attendees can sample special menu items such as:
- - Kimchi Nachos
- - Korean-Style Crunchy Glazed Chicken
- - Chef Yoo's Gochujang Pork Tacos
- - Chef Beau's Red Dragon Sauce Mandu
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