#United States #Raleigh #Breast Augmentation #Amelia Aesthetics #Dr. Michelle Roughton

Enhancing Breast Surgery Practices: Dr. Michelle Roughton's Presentation at ASPS

During the recently held American Society of Plastic Surgeons (ASPS) Annual Meeting in New Orleans, Dr. Michelle Roughton of Amelia Aesthetics presented significant advancements in breast surgery practices. Her session, titled "Scaling Safely: Leveraging Technology and Products to Grow Your Breast Practice," drew considerable attention from peers and industry leaders.

The Journey of Scaling Breast Practices

Dr. Roughton, a prominent plastic surgeon based in Raleigh, NC, highlighted the remarkable achievement of performing over 900 breast augmentations between 2022 and 2025. This accomplishment is attributed to her innovative approach that integrates advanced technology and a collaborative team-based workflow. She emphasized that the synergy between surgeons, nurses, surgical technologists, and marketing professionals was pivotal in optimizing every step of the patient care journey.

"Our primary goal is to deliver the safest and most personalized care to our patients," Dr. Roughton remarked. "By employing intelligent technology alongside a skilled team, we simplify the patient experience, allowing the surgical team to prioritize what truly matters."

Streamlining Patient Experience

A key feature of Amelia Aesthetics’ practice is its transparent online pricing model and the establishment of 11 crucial patient touchpoints throughout the average four-month journey, from first contact to surgical intent. This model not only enhances patient satisfaction but also ensures clarity and trust in the services provided.

The proprietary software used at Amelia Aesthetics plays a vital role in tracking implant inventory and managing billing processes. This functionality allows surgical teams to dedicate more time to patient care rather than administrative burdens, demonstrating a strong commitment to enhancing patient outcomes.

Dr. Roughton's Background and Contributions

Before joining Amelia Aesthetics in 2019, Dr. Roughton served as the Residency Program Director for the University of North Carolina at Chapel Hill's Plastic Surgery Department, focusing on the essential field of breast reconstruction. Her educational background includes both undergraduate and medical degrees from UNC Chapel Hill, alongside her surgical training at the prestigious University of Chicago.

Active in the ASPS, Dr. Roughton has taken on significant leadership roles, including Chair of the Practice Management Track Spring Meeting since 2024. Her dedication to professional development within the field is evident through her previous positions, including Leadership Development Chair and Chair of the Young Plastic Surgeons Committee.

Commitment to Empowerment and Excellence

Amelia Aesthetics is committed to inspiring confidence through state-of-the-art plastic surgery and medical spa services that emphasize patient empowerment. Specializing in transformative breast, body, and facial surgeries, the practice combines modern techniques with compassionate care tailored to the unique needs of each individual.

Known for their emphasis on empathy and efficiency, each surgeon within the Amelia Aesthetics network is selected based on both technical prowess and genuine kindness towards patients. With locations spanning across Raleigh, St. Louis, Evansville, San Antonio, Boynton Beach, Tampa, and Wilmington, Amelia Aesthetics continues to expand its network of trusted plastic surgeons nationwide.

For further information about their services, visit askamelia.com.

Conclusion

Dr. Michelle Roughton's presentation at the ASPS Annual Meeting underscores the significant advancements in breast augmentation surgery. Her commitment to utilizing technology in patient care, combined with a dedicated team, not only enhances surgical practices but also prioritizes the needs and safety of patients. As the field continues to evolve, practitioners like Dr. Roughton lead the way in combining compassion with innovation, reshaping the future of aesthetic surgery.