#MVV #Accounting Alliance #Research Committees

Major Developments in the Second Year of the Accounting Alliance

The Accounting Alliance, officially known as the Accounting Firm Collaboration Council (Kaikeiren), was founded on December 25, 2024, by 17 accounting firms across the nation. Now, entering its second year, the organization is embarking on a comprehensive initiative to clarify its Mission, Vision, and Value (MVV), which will serve as guiding principles for its activities. The goal is to effectively communicate the value of accounting firms to society and to enhance the industry's standing through public relations efforts and collaborative research activities with academia and the government.

Key Highlights:

• - Establishing an MVV to clarify operational guidelines.
• - Promoting industry-wide public relations and collaboration with educational institutions.
• - Strengthening infrastructure by selectively admitting new members through referrals, rather than general outreach.
• - Official membership recruitment scheduled to commence next fiscal year.

Formulating the MVV

In its second year, the Accounting Alliance has developed its MVV to redefine and communicate the societal value of accounting firms, aiming to elevate the industry's future through shared insights and collaboration.

• - Mission (Why): Recasting the societal perception of accounting firms as critical contributors to the economy. By defining and showcasing the