Exploring the Essence of Utopia: Hideyo Yagi's Latest Exhibition
From September 15, 2025, the renowned creative director turned artist Hideyo Yagi is showcasing his latest works in a solo exhibition titled
'A life in utopia' at the YUGEN Gallery in Omotesando, Tokyo. This exhibition encapsulates Yagi's artistic vision of a world where women are celebrated as
free,
independent, and
empowered individuals.
At the heart of Yagi's work is the pursuit of an ideal society for women, moving beyond traditional roles such as
housewives and
mothers. He aims to portray women as individuals who actively choose happiness and fulfillment in their lives. Using an array of bright, vivid colors, Yagi transforms this ideal vision into visual art that not only captivates the audience but also conveys a powerful message:
“By manifesting ideals in art, we can approach those ideals in real life.”
The exhibition showcases a series of works that explore the central theme of the
“free and independent woman.” This represents a universal aspiration, suggesting that
the happiness of every woman can contribute to world peace. Yagi invites viewers into a world where the joyous moments of everyday life are captured through the lens of femininity.
Among the centerpiece works are
Utopia03 and
Utopia15, both of which illustrate this theme beautifully. These pieces feature women engaging in daily activities, yet they do not depict real individuals but rather represent a concept—the notion that all women’s happiness contributes to a harmonious existence.
Yagi's creative process for this exhibition involved a significant challenge: the
fusion of motifs and messages. By combining representational imagery like female figures and landscapes with his established style involving text and language, he has paved the way for a new artistic narrative. This innovative approach allows viewers to see familiar themes from a refreshing perspective, as he aims to inspire positivity and hope through his art.
Utilizing screen printing techniques, Yagi incorporated complex layers into the creation of his works. Each piece underwent numerous changes during the process, demonstrating a flexible and adaptable approach to creation. His commitment to experimenting with new forms and vibrant colors has led to a striking shift from his traditionally white-based style to a more colorful and dynamic representation—imbuing his artwork with a spirited energy.
In an exclusive interview that accompanies the exhibition, Yagi dives deep into
why he chooses to depict ideals and offers glimpses into his creative process. He reflects on the transition from advertising to the art world, expressing his thoughts on femininity and how he bridges the gap between dreams and reality through his creations. This interview serves as an insightful resource for anyone wishing to gain a deeper understanding of Yagi as an artist and the motivations that drive his work.
Event Overview:
Exhibition Title: A life in utopia
Duration: August 29 - September 15, 2025
Gallery Hours: Weekdays 1:00 PM to 7:00 PM; Weekends and Holidays 1:00 PM to 8:00 PM (Final day closes at 5:00 PM)
Entry Fee: Free Admission.
Location: YUGEN Gallery, 4F KD Minami-Aoyama Building, 3-1-31 Minami Aoyama, Minato-ku, Tokyo
To explore Yagi's work further or consider purchasing art from this exhibition, visit the
YUGEN Gallery's online store.
In conclusion, Hideyo Yagi's
A life in utopia is an exploration of dreams and ideals through the lens of art, encouraging viewers to reflect on the role of women in society and the impact of happiness on a broader scale. Don’t miss the opportunity to experience this evocative exhibition at YUGEN Gallery.