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KAPSARC Unveils a New Corporate Identity

On July 1, 2025, KAPSARC, the King Abdullah Petroleum Studies and Research Center, announced a significant brand refresh. This transformation marks the first redesign since its inception in 2016 and solidifies its commitment to being a leading think tank in the realms of energy and sustainability.

The new corporate identity retains the essential elements of its original logo to maintain brand continuity while integrating a bold and modern aesthetic. The updated design features a refined color palette that includes vibrant emerald green and deep graphite gray. These colors were chosen deliberately to convey important messages aligned with KAPSARC’s mission.

Significance of Color Choices

Emerald green symbolizes wisdom, foresight, and sustainability, reflecting KAPSARC's dedication to rigorous data analysis and insightful research in energy policy. It also represents prosperity and growth, emphasizing the center's commitment to sustainable development and environmental stewardship. Moreover, this color resonates with Saudi Arabia's cultural identity and its ambitious sustainability initiatives aimed at societal well-being and excellence.

On the other hand, graphite gray, drawing inspiration from the Greek word 'graphein,’ which means 'to write,' underscores the importance of clarity and effective communication in policy advisory roles. Additionally, the critical role of graphite in energy storage technology highlights KAPSARC’s focus on supporting the global energy transition and sustainability efforts.

KAPSARC's Role in Energy and Sustainability

KAPSARC has emerged as an authoritative think tank dedicated to advancing knowledge in energy, environmental, and regional economic issues. As an accredited observer of the UN Framework Convention on Climate Change (UNFCCC) and the United Nations Environment Program (UNEP), KAPSARC actively contributes to the global dialogue on climate and environmental matters. Its mission revolves around enhancing the Saudi Arabian energy sector while providing fact-based advisory services and applied research to inform global policy.

This rebranding reflects KAPSARC's strategic growth trajectory as a trusted advisor to policymakers and stakeholders in the energy sector. By integrating a fresh look that embodies its core values and mission, KAPSARC is rerouting its narrative to align with the expectations of contemporary global energy discussions.

Moving Forward

The launch of the new visual identity not only signifies a new era for KAPSARC but also emphasizes the organization’s ongoing commitment to addressing pressing energy and sustainability challenges. As it steps into this new chapter, KAPSARC aims to further bolster its role as a hub for collaboration, innovation, and research excellence within the energy sector.

For more information on KAPSARC’s initiatives and research, you can visit their website at www.kapsarc.org.