Strategic Executive Appointments at Consumer Edge to Propel Growth and Innovation

Consumer Edge Strengthens Leadership Team

In a significant move, Consumer Edge, the prominent provider of global consumer data insights, has announced key appointments within its leadership team. Kumar Doshi has taken the helm as Chief Marketing Officer, while Mike Weir steps in as Chief Revenue Officer. This strategic expansion in leadership is designed to enhance CE's marketing outreach and revenue growth amidst the fast-evolving landscape for data intelligence.

Bill Pecoriello, CEO of Consumer Edge, commented on the additions, stating, "Kumar and Mike bring complementary strengths that will elevate how we turn our data and technology into meaningful growth." As global demand for data-driven insights continues to rise, these appointments are pivotal in expanding the brand’s commercial footprint and ensuring innovation in delivering value across the ecosystem of consumer data.

Kumar Doshi, with over 25 years of experience in the marketing sector, is notably recognized for his exceptional background in building and scaling businesses. He earned his MBA from MIT Sloan and began his career at Microsoft, working in their marketing innovation team where he collaborated with industry giants like Coca-Cola, Procter & Gamble, and General Motors to create innovative marketing strategies that seamlessly merged creativity with technology. Later, he contributed significantly at Rocket Fuel and Lucid, driving growth and leading to Lucid’s status as New Orleans' first unicorn. Most recently, Doshi played an instrumental role as the Interim CMO at Beehive AI, formulating its go-to-market strategies for its generative AI platform.

Doshi expressed his enthusiasm for joining the Consumer Edge team, stating, "Marketing is the bridge between insight and impact. At Consumer Edge, we can leverage our unmatched consumer data to connect brands and investors with the stories and strategies they need to grow confidently. I am excited about shaping the next phase of growth and innovation alongside this exceptional team."

Meanwhile, Mike Weir brings over 20 years of experience in revenue generation and go-to-market strategies to his new position at Consumer Edge. He previously held the role of Chief Revenue Officer at G2, the world’s largest software marketplace, overseeing its global revenue operations and customer success initiatives. Weir’s extensive experience spans venture-backed startups as well as established Fortune 500 companies, where he has focused on aligning marketing and sales efforts for sustainable growth.

Weir also emphasized the significance of Consumer Edge’s data capabilities, asserting, "The depth of Consumer Edge's data gives investors and brands an unprecedented level of visibility into consumer behavior. I look forward to joining the executive team to help scale that impact—lifting client relationships and driving sustainable growth through unified sales and partnership strategies."

About Consumer Edge

Consumer Edge ('CE') is a frontrunner in providing insights-as-a-service (IaaS) within the global consumer, B2B, and healthcare markets. Established in 2009, CE equips corporate leaders and investors with real-time, transaction-based intelligence enriched by industry expertise. Its unique approach transforms complex data into clear, actionable insights, empowering smarter decision-making across various sectors.

As the industry demands continue to evolve towards data-driven strategies, the new leadership of Kumar Doshi and Mike Weir is expected to bolster Consumer Edge’s competitive stance and stimulate its growth trajectory significantly.