Interhome's Analysis of Sustainable Summer Bookings
Interhome, the leading holiday home rental specialist in Europe, has recently launched a series entitled “Trends in Summer Bookings for Sustainable Holiday Accommodations.” This initiative, rooted in their proprietary booking data, delves into the evolving landscape of sustainability within major European holiday home markets.
Based on travel data for stays between June and September, the analysis covers Germany, France, Italy, Spain, and Switzerland. It reveals that bookings for sustainable accommodations have more than doubled between 2020 and 2025. The share of summer bookings for sustainable holiday properties at Interhome rose from 16.7% to an impressive 29.5%, marking an increase of 12.8 percentage points. This trend reflects a significant shift in consumer demand for eco-friendly vacation options.
The pace and extent of this transition vary by market. By 2025, Italy recorded the highest percentage of sustainable holiday bookings at 40.1%, followed closely by Germany at 36.1% and Switzerland at 35.9%. Meanwhile, Spain (29.3%) and France (16.1%) are at different stages of this development, showcasing diverse market dynamics.
Among the various sustainability features, recycling facilities showed the most significant cumulative gains across all five markets from 2020 to 2025, with notable increases in France, Italy, and Spain. Electric vehicle charging stations experienced the highest growth in France and Switzerland, while solar energy adoption was particularly pronounced in Italy and Spain.
The findings indicate that the advancement of sustainability varies across countries, not only in the current share of sustainable holiday bookings but also in the implementation of specific eco-friendly characteristics. Jörg Herrmann, CEO of Interhome, stated, “Our commitment is not only to recognize changes in the holiday home market but also to actively shape them. We aim to provide regular, data-driven insights to foster a more informed discussion about the future of sustainable holiday rentals and eco-friendly travel.”
Saskia Weber, Director of Sustainability at Interhome, added, “The analysis clearly shows that more property owners are investing in sustainability measures for their holiday homes. Whether enhancing the property’s appeal to guests with electric charging stations or reducing operational costs through photovoltaic systems and energy-efficient appliances, these efforts are resulting in a growing number of sustainable properties in the Interhome portfolio.”
Given the increasing significance of sustainability in travel decision-making, Interhome plans to regularly provide data-based insights on the holiday home market's evolution in its core regions.
About the Analysis
Interhome’s analysis is based on its internal booking data for stays from June to September between 2020 and 2025 across Germany, France, Italy, Spain, and Switzerland. The evaluation includes features such as recycling options, solar energy, and electric charging stations. Furthermore, Interhome assesses its listings for renewable energy use, avoidance of single-use items, double-glazed windows, energy-efficient heating systems, energy-saving lighting, water-conserving fixtures, and proximity to public transport.
About Interhome
Founded in Switzerland in 1965, Interhome operates the largest network of local service offices in Europe. With an exclusive portfolio of over 70,000 holiday homes spread across more than 20 European countries, Interhome combines intelligent digital solutions with reliable on-site support to ensure high service quality and a seamless customer experience. The company boasts over 200 local offices and partner locations across Europe and offers professional property management while providing trustworthy local assistance to property owners. By leveraging vast marketing reach alongside personalized service, Interhome helps optimize occupancy rates and rental income while preserving property value and ensuring stable rentals. Interhome is part of the HomeToGo Group, Europe's leading holiday home group. For holiday home bookings, visit
www.interhome.de, and for information regarding holiday home rentals, visit
www.interhome.group.