Atomic Wings Introduces a Vibrant Twist on Dirty Soda with Six New Drinks
Atomic Wings, a beloved brand originating from New York, renowned for its crispy, fresh, never-frozen chicken wings, has officially expanded into the beverage industry. Their latest endeavor? A refreshing lineup of six Dirty Soda creations that are now a permanent feature at their Downtown Brooklyn location. These drinks, developed in collaboration with beverage giants Dr Pepper and Pepsi, were meticulously crafted over eight months by Atomic Wings CEO Zak Omar.
The concept of Dirty Soda, which started in Utah and gained viral fame on TikTok, has received a distinct Atomic Wings makeover. These new drinks blend sodas, flavored syrups, creamers, fruit purees, and extravagant garnish to create visually striking and delicious beverages. Each drink aims to capture the essence of fun and creativity while appealing to a younger demographic that craves unique flavors and experiences.
The vibrant drink lineup includes:
1. Orange Creamsicle (“Main Character Energy”): A delightful combination of Orange Crush, mango puree, coconut crème, and edible blue glitter, this drink embodies the playful nature of summer treats.
2. Blue Print (“The OG”): A refreshing mix of Dr Pepper, vanilla, coconut crème, and a splash of fresh lime offers a classic twist that pays homage to the original dirty soda trend.
3. Solar Flare (“Sunset in a Cup”): Utilizing Starry soda for a bright base, this drink infuses mango puree and coconut cream with a splash of orange juice for a tropical feel.
4. Power Up (“Energy Built Different”): Targeted towards teenagers and college students, this drink combines Alani Cherry Slush with peach, raspberry puree, and coconut crème, topped with popping strawberry pearls to provide a fun, energizing experience.
5. Fall Out (“Neon Tsunami”): This vibrant concoction mixes Mountain Dew with blue cotton candy and coconut cream, generating a visually impressive and sweetly nostalgic drink.
6. Electric Lemonade (“Charged and Unstoppable”): A zesty combination of lemonade with raspberry puree and fresh coconut crème, finished with a hint of lime, this drink is sure to quench any thirst with its tart and sweet balance.
To celebrate the launch, Atomic Wings plans to take their Dirty Soda lineup on the road, serving these creative beverages from a branded food truck at several high-profile food events around New York this spring. Locations include the Bronx Night Market and Brooklyn Flea, providing opportunities to engage with food lovers and trendsetters in a lively atmosphere.
“We didn’t want to just add beverages to our menu; we aimed to revolutionize the category itself,” said CEO Zak Omar. “After extensive development with Dr Pepper and Pepsi, we now have a selection of drinks that resonate with the Atomic Wings brand—big flavors, eye-catching designs, and something that truly stands out in the market.”
The strategic choice of launching in Downtown Brooklyn was intentional. Close to cultural touchpoints like NYU, Pratt Institute, and various high schools, the location is a hub for young consumers who are always on the lookout for the next big thing. Omar emphasized, “Brooklyn was the perfect place to introduce this lineup. There’s an audience here that is in-tune with trends and seeking unique experiences.”
The Dirty Soda menu is available now, with the potential for expansion to more locations in the near future. Customers can enjoy these innovative drinks at the Downtown Brooklyn Atomic Wings or conveniently order through the restaurant's app for delivery or pickup. This launch not only strengthens Atomic Wings' identity as an innovative brand but also illustrates their commitment to serving quality products that resonate with modern consumers. For further details on the brand and its offerings, visit Atomic Wings' official website.
The concept of Dirty Soda, which started in Utah and gained viral fame on TikTok, has received a distinct Atomic Wings makeover. These new drinks blend sodas, flavored syrups, creamers, fruit purees, and extravagant garnish to create visually striking and delicious beverages. Each drink aims to capture the essence of fun and creativity while appealing to a younger demographic that craves unique flavors and experiences.
The vibrant drink lineup includes:
1. Orange Creamsicle (“Main Character Energy”): A delightful combination of Orange Crush, mango puree, coconut crème, and edible blue glitter, this drink embodies the playful nature of summer treats.
2. Blue Print (“The OG”): A refreshing mix of Dr Pepper, vanilla, coconut crème, and a splash of fresh lime offers a classic twist that pays homage to the original dirty soda trend.
3. Solar Flare (“Sunset in a Cup”): Utilizing Starry soda for a bright base, this drink infuses mango puree and coconut cream with a splash of orange juice for a tropical feel.
4. Power Up (“Energy Built Different”): Targeted towards teenagers and college students, this drink combines Alani Cherry Slush with peach, raspberry puree, and coconut crème, topped with popping strawberry pearls to provide a fun, energizing experience.
5. Fall Out (“Neon Tsunami”): This vibrant concoction mixes Mountain Dew with blue cotton candy and coconut cream, generating a visually impressive and sweetly nostalgic drink.
6. Electric Lemonade (“Charged and Unstoppable”): A zesty combination of lemonade with raspberry puree and fresh coconut crème, finished with a hint of lime, this drink is sure to quench any thirst with its tart and sweet balance.
To celebrate the launch, Atomic Wings plans to take their Dirty Soda lineup on the road, serving these creative beverages from a branded food truck at several high-profile food events around New York this spring. Locations include the Bronx Night Market and Brooklyn Flea, providing opportunities to engage with food lovers and trendsetters in a lively atmosphere.
“We didn’t want to just add beverages to our menu; we aimed to revolutionize the category itself,” said CEO Zak Omar. “After extensive development with Dr Pepper and Pepsi, we now have a selection of drinks that resonate with the Atomic Wings brand—big flavors, eye-catching designs, and something that truly stands out in the market.”
The strategic choice of launching in Downtown Brooklyn was intentional. Close to cultural touchpoints like NYU, Pratt Institute, and various high schools, the location is a hub for young consumers who are always on the lookout for the next big thing. Omar emphasized, “Brooklyn was the perfect place to introduce this lineup. There’s an audience here that is in-tune with trends and seeking unique experiences.”
The Dirty Soda menu is available now, with the potential for expansion to more locations in the near future. Customers can enjoy these innovative drinks at the Downtown Brooklyn Atomic Wings or conveniently order through the restaurant's app for delivery or pickup. This launch not only strengthens Atomic Wings' identity as an innovative brand but also illustrates their commitment to serving quality products that resonate with modern consumers. For further details on the brand and its offerings, visit Atomic Wings' official website.
Topics Consumer Products & Retail）
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