#Japan #Tokyo #Koh Gen Do #UV Face Powder

Koh Gen Do's New UV Face Powders: A Fusion of Nature and Functionality

Koh Gen Do, a renowned brand specializing in natural cosmetics, is set to launch two exquisite UV face powders on March 2, 2026, available in limited quantities. Known for their commitment to both skincare and makeup efficacy, the newest offerings promise to blend carefully selected domestic beauty ingredients to enhance the wearability and durability of makeup throughout the day.

The new UV face powders, including the UV Face Powder and UV Pressed Powder, utilize a non-chemical formula that achieves an exceptional SPF rating of 50+ PA++++. Beyond shielding against UV rays, these innovative products offer impressive protection against blue light and near-infrared rays. With a lightweight texture and a smooth finish, users can expect optimal performance without the dreaded white cast or heavy feeling often associated with traditional powders.

Innovative Features of the UV Face Powder

The UV Face Powder is available in three appealing shades: Soft Beige, Crystal Pink, and Mint Latte, each designed to provide a soft, natural finish. Priced at ¥2,970 each for 6g, these powders come with a specially designed puff for easy application. Furthermore, they are free from synthetic fragrances, dyes, petroleum-derived oils, UV absorbers, parabens, and alcohol, ensuring they are also suitable for sensitive skin, having passed patch tests.

In addition to their protective and aesthetic qualities, the new powders offer five skin benefits by harnessing the power of selected Japanese ingredients. These components work synergistically to achieve a luminous and radiant complexion while keeping the skin deeply hydrated and nourished. In particular, the use of “4D Keep Powder” technology enhances the staying power of the formulation, allowing for a flawless finish that resists moisture, sweat, and sebum throughout the day.

The UV Pressed Powder for Convenience

Set to launch alongside its counterpart, the UV Pressed Powder is packaged in an easy-to-carry format which allows for quick touch-ups on the go. Available in Natural Beige and Mint Latte for ¥4,950 each for 7g, this pressed variant similarly offers an SPF50+ PA++++ rating and is formulated to seamlessly blend into the skin for a look of effortless beauty. With the inclusion of “Balance Keep Powder,” this product helps absorb excess oil and sweat, ensuring a matte finish that looks polished and fresh all day.

Both UV powders are available for purchase at LOFT starting March 3, 2026, as well as through popular online platforms like @cosme SHOPPING and Amazon. They will also be sold at various Koh Gen Do retail locations throughout Japan, with availability extending to March 17, 2026.

Commitment to Quality and Care

Koh Gen Do prides itself on crafting products that not only enhance beauty but also care for the skin. The brand has earned a reputation in both domestic and international markets, having participated in over 1,406 productions across film, drama, and theater since its inception in 1986. The combination of functionality and gentle skincare principles places Koh Gen Do in a league of its own, appealing to professional makeup artists and beauty enthusiasts alike.

Experience the perfect blend of skincare and makeup artistry with Koh Gen Do's new UV face powders. For further inquiries and updates, visit their official website and online shop.

Official Website: Koh Gen Do
Online Shop: Koh Gen Do Shop
Contact Number: 0120-700-710
Address: 4th floor, Nishigotanda 8-3-16, Shinagawa-ku, Tokyo, 141-0031, Japan.