Strategic Branding Seminar
2026-04-08 03:36:46

Enhancing Branding with Strategic DX: A Seminar on PR and Advertising Collaboration

Upcoming Seminar: Enhancing Branding with Strategic DX



On April 21, 2026, Momentum Inc., under the leadership of CEO Kohei Hosoi, and Bilcom Inc., led by CEO Shigeru Ota, will host a pivotal seminar titled "Enhancing Branding with Strategic DX: The Art of Timely PR and Advertising Collaboration in Identifying Guidelines Violations." Set to begin at 11:00 AM (JST), this seminar aims to address the heightened risks posed to corporate brands in today’s digital landscape, exacerbated by the proliferation of social media and the rapid digitalization of information.

The Current Landscape: Risks and Challenges


Brands are now more susceptible to various risks that could jeopardize years of hard-earned trust. This includes the potential for advertisements appearing on inappropriate websites and the danger of overlooking news reports that breach internal guidelines. Such incidents, if not addressed promptly, can lead to significant reputational damage.

The seminar will feature insights from Momentum, a leading ad verification vendor, and Bilcom, a pioneer in PR digital transformation. Attendees will gain access to cutting-edge techniques designed to secure brand safety and avoid both financial and reputational harm during advertising campaigns.

Seminar Agenda


  • - 11:00 AM: Opening Session
  • - 11:05 AM: Part One by Momentum Inc.: "Preventing Unintended Brand Damage in Advertising Operations"
  • - 11:25 AM: Part Two by Bilcom Inc.: "Automating PR Defenses: Instant Detection of Violations — Learning from Ubie's Approach to Risk Management (Keyword Setting and Notifications)"
  • - 11:45 AM: Q&A Session & Closing Remarks on the Importance of Advertising and PR Integration for Consistent Brand Protection

(Note: The program may be subject to change.)

Detailed Information


  • - Date & Time: Live session on April 21, 2026, from 11:00 AM to 12:00 PM, followed by an archive available on April 28, 2026, during the same timeframe.
  • - Format: Online (Participants will receive the viewing URL after registration)
  • - Organizers: Bilcom Inc. and Momentum Inc.
  • - Registration Link: Sign Up Here

Featured Speakers


Kenichiro Takahashi, PR Analyzer Division at Bilcom Inc.


Takahashi oversees the seminar’s planning and instruction, having provided insights on measurement design and reporting to over 1,000 PR professionals. With nearly a decade of experience in digital marketing across various companies, he has aided more than 300 firms in enhancing their digital marketing strategies.

Yasuhiro Takeshima, VPoM at Momentum Inc.


Beginning his career in corporate sales at iStyle, Takeshima transitioned to web-based enterprises, launching new AI services and improving sales in existing sectors. He later held marketing and strategic planning roles in the Mitsubishi Corporation group before joining Momentum in 2021, where he currently governs the marketing and PR domains.

About Bilcom Inc.


Bilcom is a PR Tech® company offering integrated PR solutions, including the cloud-based PR measurement tool "PR Analyzer®" and the media matching platform "Media Data Online (MDO)". Leveraging data and technology, Bilcom supports PR activities that contribute to organizational success. Since March 2026, it has been part of Sunny Side Up Group, enhancing its service offerings through synergy. Visit Bilcom’s website for more information.

About Momentum Inc.


Momentum is dedicated to creating a trustworthy infrastructure for the digital age by providing high-precision ad verification solutions that promote a healthier internet advertising environment. Our efforts support long-term stakeholder development and reduce costs and labor associated with risk management, allowing businesses to focus on fundamental challenges. For more details, visit Momentum’s website.


画像1

画像2

画像3

Topics Business Technology)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.