#USA #Austin #Hyatt Hotels #Loyalty Programs #Way Platform

Way and Hyatt Collaborate for a Next-Gen Experiential Platform

Way, known as the premier experiential platform tailored for leading enterprise brands, has recently announced an exciting partnership with Hyatt Hotels Corporation. This collaboration spans hundreds of Hyatt hotels and resorts worldwide, aiming to unify ancillary services and create enhanced loyalty experiences for guests.

The integration of Way’s platform into Hyatt’s digital ecosystem marks a significant evolution in how the hospitality industry approaches guest engagement. This initiative connects ancillary offerings and various experiential programs to the World of Hyatt loyalty program, allowing guests and members to discover a myriad of unforgettable moments seamlessly.

Enhancing the Guest Journey

This strategic partnership enables a comprehensive integration of Way's platform and APIs into Hyatt's digital framework, which comprises Hyatt.com, the World of Hyatt mobile application, and the FIND Experiences platform. Consequently, this allows for the end-to-end merchandising of thousands of unique experiences throughout the guest journey. Arlie Sisson, SVP Global Head of Digital at Hyatt, expressed excitement about the collaboration, highlighting that Way's innovative solutions are vital in tapping into new revenue opportunities while still delivering a superior brand experience.

Hyatt's selection of Way was the result of an extensive evaluation process aimed at finding a platform that aligned perfectly with their goals of improving operations and enhancing customer experience. Sisson emphasized, "In searching for an on-brand platform to power experiences and tap into ancillary revenue opportunities, Way's collaboration has been a true unlock for us."

Revolutionizing Loyalty Programs

One of the standout features of this collaboration is the ability for World of Hyatt members to earn and redeem loyalty points on diverse ancillary offerings and experiences booked through Hyatt’s individual hotel websites. The FIND Experiences platform provides members with opportunities to participate in curated, wellbeing-focused experiences, including unique limited-time offerings and auctions that grant exclusive access to major events and activations.

Apart from these features, the collaboration is designed for scalability, allowing hotels across the Hyatt brand portfolio to bring experiences to life. From special events like the Harvest Winemaker Dinner at Hyatt Regency Sonoma Wine Country to local experiences at properties like Park Hyatt Zurich, Way is central to facilitating both on-property and off-property offerings. This reduces barriers for guests seeking to explore local culture and activities while simultaneously unlocking additional revenue streams for Hyatt.

Innovative Features for a Global Audience

The integration includes impressive enterprise-wide features, such as real-time translation capabilities, support for over 100 currencies, and a variety of payment methods. Through advanced data insights accessible at multiple levels, Hyatt can efficiently execute its experiential strategy on a grand scale. Michael Stocker, Co-Founder and CEO at Way, noted the significance of this partnership, stressing that Way’s platform quietly operates behind the scenes to meet complex enterprise requirements while preserving the overall guest experience.

This venture sets a new benchmark for the hospitality industry, streamlining the presentation of experiences, ancillary offerings, and loyalty programs within a singular cohesive platform. As Way continues to empower brands to deliver exceptional guest experiences, Hyatt is paving the way for a robust digital transformation in hospitality.

About Way and Hyatt

Founded in 2020, Way has rapidly emerged as a front-runner in providing experiential platforms specifically designed for hospitality brands, promoting seamless integration of experiences into business strategies. With substantial backing of over $22 million capital, Way is headquartered in Austin, Texas, with additional offices in Paris, France.

On the other hand, Hyatt Hotels Corporation is a well-established name in the hospitality sector, with a diverse portfolio of over 1,450 hotels worldwide. As of June 30, 2025, Hyatt continues its commitment to caring for guests and enhancing their experiences, establishing itself as a global leader in the hospitality industry.

This new partnership reinforces both Way’s and Hyatt's commitment to innovation in the experiential travel sector, promising to reshape the future of guest engagement and loyalty programs.

For further information or updates about this innovative partnership, please visit the official websites of Way and Hyatt.