Tabañero's Memorial Day Initiative: Honoring Veterans with a Purpose

As Memorial Day approaches, Tabañero, a company celebrated for its premium hot sauces, is stepping up to honor those who have served in the military with a significant initiative. In a commendable move, Tabañero has announced that it will donate 100% of its online sales on Memorial Day, May 26, 2025, to the family of Paul McDevitt, a revered U.S. Marine Corps veteran. This initiative celebrates not just the legacy of McDevitt, who passed away on July 4, 2021, but also reinforces Tabañero's commitment to community and service.

Paul McDevitt left a commendable mark in the military, serving valiantly during the Gulf War, and making cherished contributions to the Morris Rugby community in New Jersey upon his return. His influence stretched beyond the rugby field; he coached the Morris High School rugby team to two state championships. His legacy is honored through various events and awards, including the Paul McDevitt Memorial Cup and the Leadership Award, which celebrate the values of leadership, resilience, and mentorship he epitomized.

In a statement, Traci Mishner, Tabañero's Vice President of Marketing and Trade Operations, remarked, "Paul McDevitt embodied values that we hold dear at Tabañero—service, strength, humility, and heart. This Memorial Day, it is our honor to support his family in upholding the values he championed. At Tabañero, we believe in giving back as part of our responsibility. Our brand stands for bold flavors with an equally bold purpose, honoring those who serve and those who continue their legacy daily."

This isn't Tabañero's first time taking action to support military families; they began their Memorial Day tradition in 2024 when they supported the family of Sergeant Ben Williams. The current initiative reflects Tabañero's ongoing mission of merging exceptional flavor with impactful service to the community. It sends out a powerful message that businesses can and should create a positive impact beyond just selling products.

Customers looking to join this meaningful cause can make their purchases on Memorial Day through Tabanero.com. With each dollar spent, they will directly contribute to helping the McDevitt family, ensuring that Paul’s inspiring legacy continues to uplift and motivate others.

By encouraging its customers to ‘put their money where their mouths are,’ Tabañero not only promotes delicious hot sauces but also fosters a spirit of community and remembrance. This Memorial Day initiative serves as a reminder of the enduring bond between the community and those who sacrifice for it.

Given the partnership between Tabañero and the McDevitt family, customers can also expect to engage in promotional events around this initiative, which will be designed to bring awareness to the importance of supporting veteran families.
In a world where businesses are often seen as detached from the communities they serve, Tabañero shines as a beacon of social responsibility. Their efforts reflect a commitment to giving back and honoring those who have served, setting an example for others in the industry.
Join Tabañero in commemorating Memorial Day by participating in this initiative and making a direct impact on the lives of the McDevitt family and their community. All it takes is a simple purchase to honor a heroic legacy this coming Memorial Day.