Strategic Partnership Between Chipper and Sales Marker to Revolutionize Content Marketing

Unveiling a New Chapter in BtoB Marketing

In a bold move to reshape the landscape of BtoB marketing, Chipper and Sales Marker have officially joined forces to introduce a revolutionary approach dubbed "Strategic Content Marketing." With Chipper's innovative marketing tool, Creative Drive, combined with Sales Marker's cutting-edge intent data
(which indicates a company's purchasing intentions), this partnership promises to streamline sales and marketing processes.

The Significance of the Partnership

The rise of generative AI has dramatically improved content creation efficiency. However, what has been lacking is a reliable method for measuring the impact of this content on business outcomes. Meanwhile, the sales domain is witnessing a shift from mere lead generation to a focus on establishing more meaningful connections.

Recognizing the potential synergy between their technologies, Chipper and Sales Marker aim to merge visual content performance metrics with actionable intent data, facilitating more effective marketing and sales activities. This collaboration aims to address the gap in understanding how well content contributes to overall business success.

Collaborative Marketing Initiatives

To capitalize on their strengths, the two companies will embark on joint marketing strategies, including seminars, webinars, and co-authoring white papers to enhance the value offered in BtoB marketing. The inaugural initiative will kick off with a seminar on Strategic Content Marketing scheduled for early September 2025.

This strategic partnership will also focus on enhancing their solutions through integrated technology collaboration. With the aim of seamlessly linking content performance analysis with optimized sales activities, both companies are expected to deliver comprehensive solutions to their clients.

Pioneering New Marketing Models

Both firms will explore the development and validation of new marketing models by leveraging the interconnectedness of content and sales data. This endeavor will serve to push the boundaries of BtoB marketing practices, helping shape the future of how businesses approach these strategies.

Insights from Leadership

Yuukei Tokitoh, CEO of Chipper

"Our partnership with Sales Marker stands to redefine the long-standing norms of BtoB marketing that have seen content creation and sales efforts operate in silos. We are committed to pushing the evolution of measurable marketing forward."

Hakyu Ogasawara, CEO of Sales Marker

"By symbiotically integrating intent data with generative AI, we stand at a transformative juncture in how marketing is conducted. Our collaboration with Chipper will reconnect the fragmented elements of content, data, and action, leading to a new marketing model where strategy aligns seamlessly with outcomes."