#Japan #Tokyo #Kirin Beer #Minami Hamabe #Good Ale Japan

Kirin Beer Presents Killing Good Ale

On October 7, Kirin Beer Co., Ltd., led by President Hideki Horiguchi, unveils a groundbreaking new product, Killing Good Ale, a next generation staple beverage designed to brighten the future of Japan. In line with this mission, Kirin aims to uplift spirits across the nation by launching a beer that encapsulates joy and community.

Killing Good Ale marks a significant step forward, standing proudly alongside Kirin's iconic Ichiban Shibori and Hare Kaze beers. Crafted with exceptional ingredients and innovative brewing techniques, this ale promises a delightful taste experience. With the slogan “Let Happiness Spread,” Kirin has also introduced the brand initiative Good Ale JAPAN, a project dedicated to fostering connections among local communities throughout Japan.

Minami Hamabe: The New Brand Leader

In a bid to further enhance this vision, beloved actress Minami Hamabe has taken the reins as the third brand leader for Killing Good Ale, succeeding acclaimed figures such as Haruka Ayase and Motoki Ohmori of Mrs. GREEN APPLE. To celebrate this appointment, a web commercial featuring Hamabe will begin airing on October 1, expressing the excitement surrounding the beer's launch.

In a recent interview, Hamabe shared her thoughts on Killing Good Ale, discussing the product, its ideal consumption scenarios, and her aspirations for the Good Ale JAPAN initiative. She expresses her enthusiasm for the vibrant orange packaging, stating that it radiates energy and joy. Hamabe also fondly imagines savoring the ale after a busy workday.

The Good Ale JAPAN Initiative

Hamabe’s commitment to the Good Ale JAPAN initiative highlights the brand’s dedication to uplifting regional communities. By collaborating with local governments across all 47 prefectures, a portion of the sales will be reinvested into community activities aimed at fostering connections among people. Hamabe emphasizes how wonderful it is that support can reach her hometown and hopes to spread happiness through this endeavor.

As part of her role, Hamabe encourages everyone to enjoy Killing Good Ale while celebrating life’s moments with friends and family. She dreams of raising a toast with her close friends, particularly after the completion of major projects, reinforcing the idea that this ale is more than just a beverage—it’s a tool for connection and joy.

Exciting Web Commercial Launch

The web commercial featuring Hamabe showcases her as a beer enthusiast, holding a can of Killing Good Ale and conveying her eagerness for the product’s release. The commercial ends with a countdown to the launch date, emphasizing the anticipation surrounding the new ale and inviting viewers to join the celebration.

Product Information

Killing Good Ale stands out with its fruity aroma and pleasant aftertaste, delivering a satisfying drinking experience. Key ingredients include rare Cryo Hop®, which enhances the beer's fruity essence, alongside three carefully selected aroma hops and a full-bodied malt that promises rich flavors.

The innovative Bright Aroma Method used in its brewing ensures that the delightful characteristics of the hops are fully realized while minimizing any bitterness. Killing Good Ale adopts ale yeast rather than the traditional lager yeast, representing a modern approach to brewing, conferring a distinctive character to the beer.

The packaging encapsulates a sense of brightness and quality with an eye-catching orange hue, symbolizing joy and vitality. Additionally, the Good Ale JAPAN initiative stands as a reminder that consuming this ale supports community-building efforts across the nation. For every can purchased, a portion of the proceeds will be earmarked for local projects aimed at revitalizing community spirit, sending a ripple of positivity throughout Japan.

As the launch day approaches, all eyes will be on Killing Good Ale and its impact on the market. With Minami Hamabe leading the charge, there's great anticipation for how this new beer will not only satisfy taste buds but also contribute to a brighter future for communities nationwide.

Kirin Beer invites everyone to raise their glasses and join in spreading joy - one sip at a time.