Experience the Prado Museum's Official VR Exhibition in Tokyo This Winter

The Art Masters: VR Exhibition at the Prado Museum

The excitement is palpable as The Chain Museum announces the launch of ticket sales for its cutting-edge exhibition, Art Masters: The Prado Museum VR Exhibition, utilizing the ArtSticker platform. Scheduled from December 23, 2025, to April 12, 2026, at Tokyo Tower, this exhibition promises to engage art lovers of all ages while supporting youth access to the arts through discounted ticket options for those under 18 and 35.

This groundbreaking venture sees the official endorsement of the Museo del Prado, Spain's iconic national art museum, showcasing its illustrious collection through innovative VR technology. The exhibition first gained acclaim with an impressive turnout of 100,000 visitors in Shanghai and 20,000 in Argentina, making this an exciting premiere in Japan.

A Unique VR Experience

Visitors can expect an immersive adventure as they don VR headsets, stepping into the magnificent world of classic artworks such as Velázquez's Las Meninas and Rubens's Venus and Adonis. This exhibition merges art with cutting-edge technology, creating an enriched space for education and cultural exchange. Attendees will delve deep into the history and significance of each painting, offering an experience unlike any traditional museum visit.

Key Highlights of the Exhibition

1. Immersive Art Adventure:
Get ready for a dramatic immersive experience where contemporary VR transforms classic masterpieces into vibrant three-dimensional encounters. The technology enables participants to engage with the art on a new level, allowing for unprecedented realism as they walk through the virtual gallery.

2. Free Roaming VR Experience:
Chart a course through a 360-degree visual landscape, walking freely around and even inside the art pieces. This unique format encourages a participatory approach, allowing guests to appreciate the nuances and perspectives that are difficult to capture in conventional exhibits.

3. Guided Adventure:
Weaving stories and insights is Theo, the museum’s dedicated security guard, guiding visitors through a narrative-rich adventure within the gallery. This storytelling aspect enhances the experience, making it enjoyable for both art enthusiasts and newcomers alike.

Valentine’s Day Special Offer

A special Valentine’s event, running from February 13 to 15, 2026, includes unique incentives for attendees. Each pair will receive a soap flower rose, while guests can also enjoy a complimentary digital photo to commemorate their immersive journey into the art world.

Ticket Information

- For standard entry with benefits, weekend tickets start at ¥5,500, while weekdays are ¥5,000.
- For younger audiences, tickets are available at discounted rates of ¥2,800 for ages U35 and ¥1,200 for U18.
- Be sure to have an age verification document ready when purchasing the discounted tickets.
- All details for ticket purchase can be found on the ArtSticker website.

Venue Details

The exhibition will take place at Tokyo Tower's first-floor Tower Hall A, operating from 10:00 AM to 9:30 PM each day.

As we get closer to the opening date, the anticipation builds. This revolutionary exhibition not only connects art lovers with treasured masterpieces. It also paves the way for a new era of digital artistry and interactive experiences, establishing more relatable connections with historical content for all visitors. Don't miss the chance to be a part of this historical event and discover art in a way you’ve never experienced before.

For further details and to purchase tickets, please visit the official Art Masters Exhibition website.