#Japan #Tokyo #FRISK #Shiraishi Mai #Clean Breath

Shiraishi Mai Shines in New FRISK Clean Breath Campaigns

Starting April 1, 2026, the Japanese brand FRISK, known for its breath freshening products, will launch three new web commercials featuring popular actress and model, Shiraishi Mai. These commercials—titled "Saving a Junior"篇, "Emergency Situation"篇, and "Drive Date"篇—depict various scenarios where fresh breath is essential in social interactions.

FRISK Clean Breath is a unique product that combines green tea extract in large, easy-to-carry tablets, promising fresh breath that lasts up to 60 minutes. The sleek, metal casing makes it convenient for users to refresh their breath anytime they feel close to others and want to ensure their confidence.

A Closer Look at the New Web Commercials

In these entertaining ads, Shiraishi encounters several situations that raise the question, "What would you do?" Each scenario showcases her charm and grace as she navigates through challenging social encounters with the help of FRISK Clean Breath.

1. Saving a Junior篇
In this comedic yet relatable scene, Shiraishi portrays a kind senior preparing for a meeting. When she realizes her junior has made an error in their presentation materials just an hour before the meeting, panic ensues. Calmly, she takes out a FRISK Clean Breath tablet, and after having one, both share a refreshing smile and get motivated to tackle the situation together effectively.

2. Emergency Situation篇
Here, Shiraishi plays a team leader who faces a critical moment when all presentation data is unexpectedly lost right before the client meeting. With only 60 minutes left, she quickly grabs a FRISK tablet to gather her thoughts and inspire her team with her leadership. Her refreshing breath boosts the confidence of her team, and together they embark on a frantic but successful recovery effort.

3. Drive Date篇
Set against the beautiful night skyline, Shiraishi experiences the thrilling anxiety of a drive date. When her date unexpectedly asks, "When can we meet again?" she hesitates but recovers with the help of a FRISK tablet. With fresh breath, she dazzles him with her charming response, suggesting, "Shall we drive until morning?" This scenario captures the excitement and unpredictability of young love.

Engaging with Fans Through Social Media

Alongside the launch of the commercials, FRISK is hosting a fun social media campaign under the hashtag #こんなときどうする (What would you do in this situation?). Participants are encouraged to submit their responses in an entertaining format, with a chance to win signed merchandise from Shiraishi and packages of FRISK products. To join, fans are asked to follow the FRISK Japan account on Twitter and retweet the campaign post to enter the draw for exciting prizes, including Amazon gift cards.

Shiraishi Mai's Perspective

Reflecting on her experience portraying various roles in the commercials, Shiraishi stated, "This was my second time shooting for FRISK, and I had so much fun. I've heard friends and colleagues mention having seen the commercials and even purchasing FRISK products, which has been very rewarding." She emphasizes the importance of teamwork, especially when facing pressure, advocating for support and shared goals, which resonates with her viewers, especially those about to enter the workforce.

Shiraishi also mentioned, "It's essential to remember that even as new individuals enter the professional world with uncertainty, their efforts are recognized. It’s okay to pause and take a breath while striving for a bright future."

About FRISK Clean Breath

FRISK Clean Breath is available in two flavors—Fresh Mint and Strong Mint, both designed to combat potential breath concerns in personal interactions. The unique three-layer structure of the tablets ensures maximum freshness and convenience, keeping up with modern demands while delivering effective results.

FRISK Clean Breath products will be available in convenience stores and supermarkets across Japan starting September 9, 2024.

For more information, check out FRISK's official website here.

Shiraishi Mai continues to capture hearts not just through her performances but also her genuine message about confidence and friendship, stepping confidently into the spotlight with FRISK this April.