Celebrate Easter with Exciting New Collaborations from PEEPS® Brand

Easter Just Got Sweeter with PEEPS® Collaborations!

As the warm days of spring approach, the PEEPS® Brand is ready to elevate the excitement of Easter celebrations with an array of new toys, beverages, and collectibles. This year's special collaborations are not only delightful but also infused with nostalgia and creativity, making them an ideal addition to any Easter basket.

PEEPS® Brand's aim extends beyond just candy; they aspire to create memorable experiences. Caitlin Servian, the Brand Manager for PEEPS®, states, "We love finding new ways to bring the magic of PEEPS® beyond the candy aisle, and this year’s collaborations are some of our most exciting yet." With an emphasis on fun and flavors, every partnered product is designed to enhance the joys of the season.

Marshmallow-Packed Treats

One notable collaboration brings the beloved PEEPS® Marshmallow flavor into the refrigerator aisle, thanks to a partnership with Promised Land Dairy. The result? The limited-edition PEEPS® Sweet Marshmallow Milk! Ideal for enjoying on its own or incorporating into your favorite recipes, this creamy beverage promises to be a hit for the spring.

For fans of collectible items, there’s even more to anticipate. The introduction of a Polly Pocket x PEEPS® collaboration will captivate both kids and adults. Each micro-compact set opens up to reveal a whimsical bunny-themed world filled with charming accessories, perfect for play or display.

Treats for Pets

Not just humans, but our furry companions can also join in the festivities! PEEPS® has unveiled a line of limited-edition Milk-Bone PEEPS® Artificially Marshmallow Flavored Dog Treats. Shaped like the classic PEEPS® Bunny and Chick, these sweet snacks are crafted with your pet’s joy in mind.

Iconic Collaborations

Hello Kitty® fans will be thrilled about the exclusive collaboration available at select Walmart stores. This partnership features a collection of co-branded products that blend Hello Kitty's enchanting persona with the delightful sweetness of PEEPS®. Expect charming plush toys, mugs, notebooks, and various accessories that embody the spirit of Easter.

To further celebrate Easter brunch, PEEPS® is introducing the PEEPS® DASH™ Mini Waffle Makers and Rapid Egg Cookers. These convenient appliances create adorable four-inch waffles with PEEPS® Chicks and Bunnies at the center, bringing a festive touch to your breakfast table.

Frozen Indulgence

And for those who crave a cool treat, the PEEPS® Marshmallow Flavored ICEE will be available at select locations for a limited time. This frozen beverage captures the iconic PEEPS® essence in every refreshing sip, serving as a delightful reminder of childhood memories.

Accessorize Your Love

Fans wishing to showcase their affection for PEEPS® can look forward to the new ALEX AND ANI x PEEPS® jewelry collection. Featuring playful designs inspired by these iconic marshmallow treats, these accessories are perfect for adding a seasonal touch to any outfit.

Through these imaginative partnerships, PEEPS® is ensuring that Easter remains a time for joyous celebration, filled with delicious treats and captivating collectibles. Whether indulging in a sweet dessert, unearthing a unique collectible, or just enjoying the flavors of the season, the PEEPS® Brand is making Easter even sweeter than before. For more creative ideas and inspiration for your Easter festivities, visit www.peepsbrand.com.

About Just Born Quality Confections

Just Born Quality Confections, a third-generation, family-owned candy manufacturer, has been bringing sweetness to people’s lives for over a century. Known for beloved brands like PEEPS®, MIKE AND IKE®, and HOT TAMALES®, the company continues to inspire family traditions and cherished memories. Founded by Sam Born in Brooklyn, New York, Just Born’s legacy of quality and community engagement has flourished in Bethlehem, Pennsylvania since 1932. For more information, visit www.justborn.com and follow them on social media.