B2PRIME Appoints Lee Shmuel Goldfarb to Strengthen Institutional Sales Team in Dynamic Financial Landscape

B2PRIME Expands Team with New Executive Appointment

B2PRIME Group, a prominent player in global finance, has recently announced a significant addition to its institutional sales team: Lee Shmuel Goldfarb. Coming from Edgewater Markets, Goldfarb joins B2PRIME as an Executive Sales Trader, bringing with him a wealth of experience and a robust skill set in electronic foreign exchange (eFX) liquidity and institutional sales.

Goldfarb's career has been characterized by a strong focus on client engagement and market development. During his tenure at Edgewater Markets, he excelled in institutional sales and account management, catering to clients involved in emerging markets trade flows. His breadth of experience spans various sectors, including banking, hedge funds, and proprietary trading, with an emphasis on precious metals, eFX, and non-deliverable forwards (NDFs).

His previous role as Partnership Account Manager for Israel at Currencies Direct further highlights his adeptness at achieving high revenue performance while ensuring compliance for onboarding corporate clients and individuals with significant assets.

Lee expressed his enthusiasm about joining B2PRIME, noting that it signifies a key step forward in his professional journey. He stated, “Finding a firm that offers such a diverse range of trading solutions alongside the capacity to craft internal institutional-grade solutions is rare. B2PRIME's commitment to clarity, precision, and outstanding client service particularly aligns with my values, and I look forward to contributing to the team.”

The Founder and Executive Director of B2PRIME Group, Eugenia Mykuliak, commented on Lee’s appointment: “We are excited about Lee joining us. Attracting professionals who not only comprehend the technical aspects but also foster strong client relationships is crucial for our growth. Lee’s experience and client-centric mindset make him an exceptional addition to our expanding institutional focus.”

This strategic appointment underlines B2PRIME's ongoing mission to deliver top-tier liquidity and best-in-class technology to institutional clients, coupled with a commitment to exceptional service and long-term excellence.

B2PRIME Group, a regulated financial services provider under leading authorities including CySEC, SFSA, FSCA, and FSC Mauritius, prides itself on delivering deep liquidity across a variety of asset classes while adhering to the highest compliance standards. With an emphasis on reliability and transparency, B2PRIME continues to position itself as a frontrunner in the institutional trading solutions arena. As they embark on this new chapter with Lee Goldfarb on board, the firm is well-poised for future innovations and growth in the dynamic landscape of financial services.