CAROME. Liquid Eyeliner Launches Nationwide with New Design and Campaign

CAROME. Liquid Eyeliner Nationwide Release

The popular brand CAROME., led by Akemi Darenogare, has recently unveiled its revamped "Waterproof Liquid Eyeliner," which has achieved impressive sales of over 3.8 million units. Beginning September 1, 2025, this beloved product is now available across the country in a reimagined format.

Celebratory Wrapped Buses in Shibuya

To commemorate the launch, special edition wrapped buses showcasing the CAROME. brand theme, known as the 'BLACK COLLECTION,' are cruising through the trendy neighborhoods of Shibuya, Harajuku, and Omotesando for a limited time. This exciting visual campaign aims to catch the attention of beauty enthusiasts and passersby alike.

"Find the Running CAROME." SNS Campaign

Coinciding with the vibrant bus promotion, CAROME. is hosting a fun social media campaign called "Find the Running CAROME." Throughout the bus routes, participants can spot the CAROME.-wrapped buses, snap a photo, and post it on social media using the hashtag #見つけたCAROME. By doing so, they will enter a lucky draw to win a complete set of all four shades of the newly launched liquid eyeliner, with 30 lucky winners selected.

- Campaign Duration: September 2 (Mon) - September 10 (Wed), 2025
- Operational Hours: Daily from 12:30 PM to 6:30 PM
- Bus Routes: Shibuya to Harajuku to Omotesando
- How to Enter:

1. Capture a photo of the wrapped bus.
2. Follow CAROME.’s official Instagram (@carome__official) or X (@carome_official).
3. Share your photo on social media using the hashtag #見つけたCAROME.

Winners will be contacted through direct messaging from the official account. Participants are reminded to prioritize safety while capturing their photos and to adhere to traffic laws and etiquette.

More Evolved Liquid Eyeliner

The launch campaign celebrates the debut of the revitalized "CAROME. Liquid Eyeliner." Retaining the brand's strong reputation for durability, the new formulation promises enhanced application ease and meticulously curated shades aimed at accentuating the eyes.

- Product Name: CAROME. Waterproof Liquid Eyeliner
- Price: ¥1,540 (Tax Included)
- Available Colors: Black, Black Brown, Cherry Black, and Matte Black (exclusive to Don Quijote)
- Release Date: September 1, 2025
- Where to Buy: Nationwide at Don Quijote, variety shops, and drugstores (some stores excluded).

About Akemi Darenogare

Akemi Darenogare, the face of CAROME. and its CEO, has gained fame for her modeling career across television, magazines, and commercials. Born to a Brazilian father and a Japanese mother, she has become a prominent figure in the beauty industry as a cosmetics producer and a female entrepreneur.

About CAROME.

"I can be myself. The only thing I change is my makeup."

At CAROME., we believe in fostering self-love through makeup. Our mission is to help individuals discover their unique beauty by embracing who they truly are.

Brand Message: The name "CAROME." combines the Italian word for 'dear' (CARO) and 'me,' encapsulating the philosophy of self-love rooted in overcoming past insecurities.

For more information, please visit:
CAROME. Official Website: carome.jp
CAROME. Official Instagram: @carome__official
CAROME. Official X: @carome_official
Akemi Darenogare's Instagram: @darenogare.akemi
Akemi Darenogare's X: @the_darenogare