#Japan #Tokyo #Yamashita Udon #U Series #American Street Food

A New Culinary Adventure with Yamashita Honki Udon's U Series

In an exciting development for food lovers, Yamashita Honki Udon, renowned for its authentic Sanuki udon, is expanding its innovative and quirky 'U Series.' Initially launched in June 2021, this unique offering creatively transforms popular American street foods into udon dishes. Effective May 15, 2026, the company will introduce its delightful concoctions at five new locations, raising the total number of outlets to nine.

Introducing the U Series

The 'U Series' was sparked by a playful twist on traditional udon through the introduction of 'U donuts' in 2021. This new line aims to offer customers not just a staple meal but also a treat that can be enjoyed as a dessert or a snack. The series features:

• - U-Dog: A udon-inspired hot dog.
• - U-Tato: Udon pieces styled like potato fries.
• - U-Churon: Udon treated as churros, available in plain and cinnamon sugar options.

Whether dining in, taking out, or enjoying a stroll with a handheld treat, the 'U Series' offers a fun and delicious experience. Each item not only highlights the chewiness and flavor of the udon but also provides a unique culinary adventure that is sure to delight fans of all ages.

New Locations and Launch Details

The launch on May 15, 2026, will include the following new outlets:

• - Yamashita Honki Udon Shibuya Namikibashi
• - Yamashita Honki Udon Kagurazaka
• - Yamashita Honki Udon Ikebukuro North Entrance
• - Yamashita Honki Udon Urawa Parco
• - Yamashita Honki Udon AEON Mall Okayama

The 'U Series' items are priced as follows:

• - U-Dog: 355 yen (tax included: 390 yen)
• - U-Tato: 273 yen (tax included: 300 yen)
• - U-Churon (Plain/Cinnamon Sugar): 273 yen (tax included: 300 yen)

Special Campaign for Expansion

To celebrate the expansion, from May 15 to June 30, 2026, customers can enjoy a special promotional campaign. All nine stores will offer each 'U Series' product at a discount of 100 yen:

• - U-Dog will be available for just 264 yen (tax included: 290 yen)
• - U-Tato for 182 yen (tax included: 200 yen)
• - U-Churon (Plain/Cinnamon Sugar) for 182 yen (tax included: 200 yen)

This limited-time discount is a great way to encourage everyone to try these unique udon creations, making the experience even more enticing.

About Yamashita Honki Udon

Founded in 2012 by Mr. Yamashita near Meguro Station, Yamashita Honki Udon prides itself on its high-quality udon made from carefully selected wheat, freshly prepared and fermented in-house. The signature flavor comes from a broth made primarily from kombu and katsuobushi sauce, perfectly complemented by their special soy sauce. Customers can also relax with an alcoholic beverage in the evening hours. Today, the brand boasts 23 locations across Japan and plans for further expansion.

Company Background

Garden Co., Ltd, the parent company of Yamashita Honki Udon, aims to create a lively and cheerful atmosphere for all who interact with it. With a portfolio that includes successful restaurant and real estate ventures, the company is strategically expanding its reach into prime locations. As of April 28, 2026, they operate 211 outlets, including 34 franchise locations.

For more information about Yamashita Honki Udon and the new U Series, visit their official website.

Contact Information:
Garden Co., Ltd: Inquiries
Established: December 2015
Stock Code: 274A (Tokyo Stock Exchange Standard Market)
Capital: 2,391 million yen as of February 2026
Employees: 289 full-time and 3,594 part-time as of February 2026
Store Count: 211, including franchises as of April 2026.