In a thrilling development for toy enthusiasts, gashacoco, a leading capsule toy specialty store, has announced its 33rd franchise opening at "MEGA Hirata Bookstore" on May 15, 2026. This marks a significant milestone for both gashacoco and MEGA Hirata Bookstore, as it's gashacoco's first location within this prominent retail space in Matsuyama, Ehime Prefecture.
Launch of gashacoco MEGA Hirata
The new gashacoco store will be a dedicated area within the MEGA Hirata Bookstore, which already boasts a vast selection of books, magazines, stationery, CDs, and DVDs. The capsule toy section will cover roughly 30 tsubo (about 99 square meters), filled with gashacoco's renowned capsule toy vending machines. Known for their wide variety and introduction of new products weekly, gashacoco offers patrons the excitement of awaiting the surprise within each capsule until it opens.
A New Experience for Customers
With its playful concept of "where your heart dances," gashacoco aims to provide a place where both children and adults can discover the toys they've always wanted, as well as those they didn’t know they wanted. This vibrant retail concept combines joy and excitement, ensuring visitors enjoy each visit with an assortment of fun capsule toys. The opening promises to bring a refreshing addition to Matsuyama's retail landscape, allowing customers to embrace nostalgia and novelty all at once as they explore this new franchise.
Store Details
Store Name: gashacoco MEGA Hirata
Location: 81-1 Hiratacho, Matsuyama, Ehime Prefecture
Operating Hours: 10:00 AM to 10:00 PM
Grand Opening Campaign
To celebrate this exciting launch, a special opening campaign will run from May 15 through May 17, offering customers exclusive tickets that allow them to try their luck with selected capsule toys at the store. This limited-time event is expected to attract many toy lovers, so visitors are encouraged to grab their ticket while supplies last.
Expanding the Franchise
As of March 2026, gashacoco operates 154 stores across Japan, and the company is eager to expand further through franchising. By leveraging its accumulated knowledge and success in operating capsule toy stores, gashacoco seeks to partner with enthusiastic businesses looking to enhance their offerings with these delightful vending experiences.
Franchise Opportunities
Potential franchise partners can consider locations in commercial facilities, tourist sites, shopping districts, and more. Strategic locations will see higher foot traffic, improving visibility and customer engagement.
Location Requirements: 25 to 50 tsubo (about 83 to 165 square meters) in bustling shopping areas, especially those that draw regular crowds like cafes, theme parks, and entertainment venues. Interested parties can reach out for further consultative discussions on franchise possibilities.
Contact for Franchise Information
Company: Happinet Corporation
Address: 2-4-5 Komagata, Taito Ward, Tokyo 111-0043
Phone: 03-3847-6769
Email:
[email protected]
Franchise Page:
gashacoco Franchise
About gashacoco
Established with the aim of bringing joy and surprise to customers, gashacoco's franchise network continues to grow, attracting toy lovers from all walks of life. With a commitment to offering a diverse range of capsule toys that keeps customers returning week after week, gashacoco is poised to bring more brightness and fun to communities across Japan.
Social media handles are available for updates:
Twitter: @gashacoco
Instagram: gashacoco_official
Official Website:
gashacoco Official Site