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The Annual B² Bakers' Competition: A Spring Showcase

This March, BREAD & BEAN invites everyone to celebrate spring with its annual event, the B² Bakers' Competition. Kicking off on March 20, 2026, the competition brings together talented bakers from different B² locations including Kiyosumi Shirakawa, Toyocho, Minamiazabu, and Kichijoji, who will showcase their creativity by crafting new bakery items inspired by the season's ingredients.

A Fresh Take on Seasonal Flavors

During this time of year, customers will discover an array of exclusive seasonal bakery items at each location, reflecting the uniqueness of each store's bakers. This year's competition promises a delightful blend of flavors as the bakers bring their interpretations of spring ingredients to life.

In addition to the competition, B² is set to roll out its popular Easter special, the Hot Cross Buns, starting April 1. This traditional treat will be available at all locations, making it an excellent way to embrace both the arrival of spring and the Easter festivities.

Witness the Creativity of B² Bakers

The B² Bakers' Competition is much more than just a contest; it is a celebration of the passion and innovation that each baker brings to their craft. As a platform for showcasing creativity, this internal competition encourages bakers to think outside the box and invent exciting new products that highlight the joys of seasonal baking. Customers shopping at B² during this period will have the chance to enjoy these limited-time offerings and experience the vibrancy of spring through delectable bites.

Featured Bakery Items

As anticipation builds for the competition, here are some highlighted creations that will be gracing the shelves:

• - Kiyosumi Shirakawa: Awakening Apple and Lemon Balm Brioche (¥330, excl. tax) - A moist brioche filled with homemade cheese cream infused with lemon balm and apple puree, topped with apple compote, capturing the essence of spring.

• - Toyocho: Sakura Strawberry Danish (¥430, excl. tax) - This exclusive spring Danish features a croissant dough filled with homemade cherry blossom custard, complemented by sakura bean cream, fresh strawberries, and mochi.

• - Minamiazabu: Pomelo and Chicken Ham Croissant Sandwich (¥666, excl. tax) - A refreshing sandwich with fragrant croissant filled with juicy pomelo and chicken ham, finished with cream cheese and balsamic sauce for a delightful twist.

• - Kichijoji: New Onion Calzone (¥420, excl. tax) - This calzone spotlights seasonal new onions with a homemade arrabbiata sauce, making for a perfect spring dish with roasted tomatoes and mushrooms.

Each of these items represents the unique flair of B²'s bakers and their commitment to celebrating the seasons.

Follow the Competition Online

Stay updated with the competition’s developments by following B²'s Instagram account, where they’ll be sharing live updates and an inside look at the participants and their creations. It's an exciting opportunity for fans of B² to cheer on their favorite bakers and enjoy the spirit of community that B² fosters.

A Vision for Quality and Flavor

Since its inception in March 2020, B² has redefined the bakery experience by merging a baking facility with a coffee roasting space, providing customers with freshly baked goods and aromatic coffee brewed on the spot. With a promising expansion plan set for March 2024, B² continues its journey in the competitive Tokyo café scene. Their commitment to quality shines through in every pastry and every cup of coffee, as they use 100% natural fruit yeast and high-quality local wheat.

As spring approaches and the B² Bakers' Competition unfolds, there’s no better time to stop by and indulge in the delightful creations that prove just how exceptional seasonal baking can be!